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View by Conference Day Day 1 • Day 2 • Day 3 • All	View by Conference Track All Tracks Track 1: Business/Enterprise Track 2: Entertainment Track 3: Convergence/Branding/Wireless Track 4: Technology
Beginner's Seminars    Speakers    Track Descriptions   Print Version

Business Track: will bring together leading executives throughout the streaming industry to discuss the most pertinent business issues their organisations face. Issues such as future market direction, potential investment opportunities, European broadband distribution map all contribute to the overall business scenario. Panel discussions coupled with case studies and presentations will analyse the issues and provide opportunities for executives to develop solid strategies to take home with them.

Entertainment Track: is focused on the use of streaming in the broadcast, film, television, music and entertainment world. From traditional distribution models to today's digital entertainment environment the new issues have arisen: monetising your content, live vs. on demand, IP management/DRM, animations and online broadcast, the speakers will educate and develop your content offering and business direction!

Convergence: This track will seek to consolidate the maelstrom of converging technologies - will we have six boxes on the TV or one? ITV and digital entertainment are here to stay, but the way forward is not obvious - the industry experts on this track will help steer a path through the devices and products in this expanding market segment.

Technology Track: is designed to focus on the technological issues, questions, and problems that people are facing in the industry. From audio and video production to encoding, delivery and management, to MPEG4, scaling and deploying an internal streaming network. Attendees will be given a comprehensive in-depth technical understanding of the streaming process and an opportunity to learn from and interact with seasoned professionals in the field.

Enterprise Track: is a series of sessions dedicated to streaming in the Enterprise. From case studies of FTSE 100 companies streaming on their intranets to videoconferencing and corporate training/e-learning, the sessions in this track will cover the place of streaming and its justifiable ROI in your corporate communications strategy.

Product Marketing and Branding Issues: Will detail potential opportunities for business's to enhance their overall marketing and branding strategy by deploying streaming/rich media solutions. The track will cover topics such as viral marketing, e-commerce enhancement, percentage digital marketing spend and quantifying the results. Global brand leaders have accepted the medium with great success - learn why and how here!

Wireless: Europe has an accepted lead over much of the western world in the wireless internet stakes - this extends to streaming, where new applications are arising every day. Devices, convergence, networks and platforms will all be discussed and the forthcoming 3G technologies examined. Talk of VOD in your pocket is now translating to action, and here is the place to disperse the myths.

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