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Enhancing Your Online Marketing and Advertising Strategies With Streaming Media

In this session we’ll talk about the many ways that rich media marketing can be used to support and/or supplement your offering. From relationship marketing to "advergaming," how do you use interesting advertising and marketing to bring people to your site? And what are some creative methods that can make the advertising content as compelling as the content on your site?

Audio - click preferred format.

Speakers

Wednesday, October 24, 2001
11:15 AM - 12:45 PM

Track 3: Product Marketing and Branding Issues




Confirmed Keynotes

Gary Carter
Gary Carter

Exec. Dir. Programme Affairs
Endemol Entertainment Int'l. BV

John McMahon
John McMahon

EVP & MD Europe
Columbia Tri-Star Int'l. Television

Lars Boman
Lars Boman

President, Internet Applications Group, Ericsson

Christina (CJ) Stumpf
Christina (CJ) Stumpf

Chief Technology Officer
Digital Island

Will Poole
Will Poole

VP, Windows Digital Media Division
Microsoft Corporation

Joanna Shields
Joanna Shields

Vice President, Europe
Real Networks

Zach Leonard
Zach Leonard

Chief Operating Officer
FT.com


Platinum Sponsors

BBC Technology

RealNetworks


Gold Sponsors

Reliacast

Unit

Cyberstar

Globix


Wireless Streaming Sponsor

Packetvideo

 
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