Enhancing Your Online Marketing and Advertising Strategies With Streaming Media
In this session we’ll talk about the many ways that rich media marketing can be used to support and/or supplement your offering. From relationship marketing to "advergaming," how do you use interesting advertising and marketing to bring people to your site? And what are some creative methods that can make the advertising content as compelling as the content on your site?
Audio - click preferred format.
Speakers
- Richard Adams, Moderator, Strategic Technical Director, Incline Media
- Deborah Loth, Convergence Director, 4i
- Robert Davidman, Chairman and CEO, EarthQuake Media
- Jason Ricks, Director of Digital Direct Marketing, ValueClick Europe
- Thomas W. Duhr, CEO, BeTVeen.com AG
Wednesday, October 24, 2001
11:15 AM - 12:45 PM
Track 3: Product Marketing and Branding Issues