Audio - click preferred format.

For many businesses adding dynamic content to a web site is an obvious development. As demand increases, companies face little choice if they wish to keep up with the times and the competition. However, there are considerations that must be addressed. What is the right application for the business? Will this investment drive visitor loyalty and stickiness? What are the streaming strategies for today that will make sense tomorrow? Where should the company begin? This session will address the key vendor concerns to consider when developing a streaming media strategy. Panelists will also address the applications that make economical sense for dynamic content on the Internet as well as how companies can start streaming today, laying the foundation for tomorrow.

• Gordon MacKenzie,  Moderator, Managing consultant, Microchannel
• Dan Grapengiesser, CEO, Streamway
• Liz Gosling, Head of Client Services, BBC Technology
• Benet Northcote, Client Services Director, CTN Communications
• Jim O'Brien, Director of Streaming, Digital Island

Track 1: Enterprise