Streaming media continues to undergo rapidly rising growth globally, regardless of the current economic climate. But to maximise the potential that streaming media promises, content owners and distributors are be confident that content rights are protected. This session will address the commercial issues in considering the exploitation of rich media - such as rights protection, developing new business models for new media and building the business case for corporates to invest in streaming media solutions.

Audio - click preferred format.

• Adrian Corcoran, Director of Broadcast Technology Services, BBC Technology

Track 2: Entertainment