With media consumption diversifying day-by-day, traditional media in being re-packaged to meet our evolving needs. Find out how the old guard is responding to this challenge by building on the strength of new media initiatives. This panel of experts will discuss what has and hasn’t worked for them, the opportunities for traditional media, and how to make it work for you.

Audio - click preferred format.

• Terry Irving,  Moderator, Internet Consultant, Rock Creek Communications
• Barney Loehnis, Director of Business Development, Warner Bros. International New Media
• Tomas Lansky, President and CEO, Clipsplanet, Inc.
• Chris Westcott, Head of New Media, BBC World Service

Track 2: Entertainment