The conference Audio on demand footage for Streaming Media Europe 2001 is now available from the Conference Programme page of our Web site. To access the AoD content click on the session of interest from the conference programme and select your preferred format. We hope you enjoy the footage! Streaming Media Europe 2001 took place between 23-15 October 2001 at the ExCeL Conference and Exhibition Centre in London, UK. The event in its third year is the longest running, largest and most prestigious event focused on the streaming media industry in Europe. Over three days delegates gained insight into the future of streaming and digital media from the seven prestigious keynote speakers who introduced the conference line-up each day. Delegates then selected between four concurrent conference tracks. These tracks where a hefty balanced mixture of free flowing panel discussions, business case study presentations and technical demonstrations brought together experience and influence that was unprecedented worldwide.

The conference tracks coverd issues in the following areas: Business Track: brought together leading executives throughout the streaming industry to discuss the most pertinent business issues their organisations face. Issues such as future market direction, potential investment opportunities, and European broadband distribution map all contribute to the overall business scenario. Panel discussions coupled with case studies and presentations will analyse the issues and provide opportunities for executives to develop solid strategies to take home with them. Convergence: This track explored the issues relating to converging technologies – “will there be six boxes on the TV or one?” ITV and digital entertainment are here to stay, but the way forward is not obvious - the industry experts on this track gave their views on the devices and products in this expanding market segment.

Enterprise Track: is a series of sessions dedicated to streaming in the Enterprise; from case studies of FTSE 100 companies streaming on their intranets to videoconferencing and corporate training/e-learning, the sessions in this track covered the place of streaming and its justifiable ROI in your corporate communications strategy. Entertainment Track: focused on the use of streaming in the broadcast, film, television, music and entertainment world. From traditional distribution models to today's digital entertainment environment the new issues have arisen: monetising your content, live vs. on demand, IP management/DRM, animations and online broadcast. Product Marketing and Branding Issues: Detailed potential opportunities for business's to enhance their overall marketing and branding strategy by deploying streaming/rich media solutions. The track covered topics such as viral marketing, e-commerce enhancement, percentage digital marketing spend and quantifying the results. Global brand leaders have accepted the medium with great success - learn why and how here!

Technology Track: Focuses on the technological issues, questions, and problems that people are facing in the industry. From audio and video production to encoding, delivery and management, to MPEG4, scaling and deploying an internal streaming network. Attendees where given a comprehensive in-depth technical understanding of the streaming process and an opportunity to learn from and interact with seasoned professionals in the field. Wireless: Europe has an accepted lead over much of the western world in the wireless Internet stakes - this extends to streaming, where new applications are arising every day. Devices, convergence, networks and platforms will all be discussed and the forthcoming 3G technologies examined. Talk of VOD in your pocket is now translating to action, and here is the place to disperse the myths. The event “Audio on Demand” will be available to delegates, press and speakers who attended the event in the near future and will be available to all a few weeks later. Please keep checking the site for up-dates.

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