Day One, Tuesday 10th, October, 2000
8:45am	Opening Remarks   Richard Bowsher, President & CEO, streamingmedia.com
9:00am	Keynote   Rob Glaser, Chairman & CEO, RealNetworks
9:50am	Keynote Martin Tobias, Founder & CEO, Loudeye Technologies Inc.
10:35am	Coffee Break & Exhibition
TRACK	Business	Technical	Content
10:55am - 11.45am	Streaming media Europe: 12 months on…audience & market growth	How to stream-enable your site	User-generated content: Profit centre or marketing tool?
11:50am - 12.40pm	Integrating SM into your content offering	Capture, edit and encode	Streaming animated entertainment: The next generation
12:40pm	Lunch
2:00pm - 2.50pm	Streaming media integration: How can traditional media companies successfully bring their content online?	Real time: How to deploy live webcasts	Community-building through content
2:55pm - 3.45pm	European market analysis on: Public offering and investment opportunities	Streaming media server options	Convergence: Will the web eat TV, or TV eat the web?
3:45pm	Afternoon Break
4:05pm - 4.55pm	European issues I. Cultural diversities	Content-management options: Software and hardware management solutions	Syndication: The ins and outs
5:00pm - 5.50pm	European issues II: Broadband distribution across Europe	Tracking & measuring your hits: Internally & externally	Sports Webcasting: Walking through the minefield of offline rights and online revenues...
5:50pm	End of Day One

Day Two, Wednesday 11th, October, 2000
9:00am	Keynote   Will Poole, VP Digital Media, Microsoft Corporation
9:50am	Keynote   Werner Lauff, President & CEO, Bertelsmann Broadband Group part 1:
10:35am	Coffee Break & Exhibition
TRACK	Business	Technical	Content
10:55am - 11.45am	Revenue generating models: How can I make content pay on the internet?	Wireless I: 3G networks and broadband distribution - the roadmap to a streaming environment	Content infrastructure partnerships
11:50am - 12.40pm	The adult entertainment industry: How can everyone learn from their early lead? Business models & technology		Broadband entertainment: What is the future for online content & will it ever be profitable?
12:40pm	Lunch
2:00pm - 2.50pm	B2B: Business models	Creating streaming audio for the web	The film industry and streaming media
2:55pm - 3.45pm	Advertising models in streaming media	Enriching your media and adding value to your streams -Embedding -SmiL -Flash	Audio I: Web audio overview
3:45pm	Afternoon Break
4:05pm - 4.55pm	E-tailing: How streaming media can help generate e-commerce online	Building Broadband I: Production infrastructure: From camera to encoder	Audio II: Internet radio - now and in the future…
5:00pm - 5.50pm	Cashing in on live events: Business strategies for making money out of real-time content	Building broadband II: Distribution to the edge and beyond	Audio III: Streaming media - the upsides and pitfalls of music distribution in an uncontrolled web
5:50pm	End of Day Two

Day Three, Thursday 12th, October, 2000
9:50am	Keynote   Wolfgang Stähle, President, Akamai Technologies Europe
10:45am	Coffee Break & Exhibition
TRACK	Business	Technical	Content
11:25am - 12.15pm	Streaming media content aggregation market: A 100 million channel business or a 10 portal universe?	What's next in streaming? I: Codecs	Streaming games and entertainment software
12:20pm - 1.10pm	International partnership, co-operation and affiliation - Win, win situations	What's next in streaming? II. Platforms and interoperability	Legal issues I: Content acquisition, licensing & copyright - the hidden problems
1:15pm - 2.05pm	Streaming media communication in a corporate world	What's next in streaming? III: Open source	Legal issues II: Global legislation for streaming media - is it practical?
2:05pm	End of Conference

---

Extract business intelligence from your enterprise webcasts with Accordent
Accelerate your media, applications, website, UX and more with CDNetworks
ITIResearch.com - Market research & reports for executive management and business & IT professionals
Rhozet provides universal media transcoding across a wide range of applications.

---