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Pre-Conference - Monday, May 14, 2007
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| 9:00 AM |
| Hands-On Guide to Webcasting |
| Pre-Conference Seminars (SM1) 9:00 AM - 12:00 PM |
Work through the five phases of a Webcast—planning, production,
encoding, authoring, and distribution—with the expert who “wrote the
book,” Steve Mack. To add to your real experience, the workshop itself
is treated as a Webcast, with the goal to Webcast live from the
workshop. This workshop covers production techniques and encoding
hardware and software including the Windows Media Encoder and
RealProducer. Workshop attendees are encouraged to participate in the
Webcast production to get the full "live" rush.
| Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| Comparing Streaming Formats and Encoding Tools |
| Pre-Conference Seminars (SM2) 9:00 AM - 12:00 PM |
This updated workshop is a crash course to help you evaluate and select
the right delivery format for your content. Independent streaming media
consultant Dale Sorenson will deliver direct comparisons of the latest
streaming media formats and CODECs, including Flash, QuickTime/MPEG-4,
RealMedia and Windows Media, and objectively evaluate and quantify the
pros and cons of each format. A comparison of encoding applications
will also be discussed to help you choose the tools to get the
best-quality results for your project.
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| 1:30 PM |
| Planning, Building, and Launching a Successful Podcast |
| Pre-Conference Seminars (SM3) 1:30 PM - 4:30 PM |
From concept to delivery this hands-on workshop allows you to walk
through the details of starting an audio podcast: RSS, blogs, hardware,
software, etc. Learn how to use some of Apple's tools and other devices
to create our own podcast within the workshop. How do I syndicate my
show? What hardware/software do I need? How can I get listeners? All
these questions will be answered by Jose Castillo and Steve Mack who
were podcasting long before it had a cool name.
| Presenters: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| Video Production for Streaming |
| Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM |
Producing top-quality Web video involves multiple skills, including setting
the scene (choosing your backgrounds, clothing, and positioning); lighting;
shooting the video; scaling and preprocessing the video to the target
resolution; and finally, encoding. This workshop illustrates each step with
real-world examples and checklists for encoding into Flash and Windows Media
formats. It will outline procedures for beginners and describe how producing for
the Web differs from producing for broadcast, DVD, and other more traditional
distribution outlets.
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Day One - Tuesday, May 15, 2007
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| 9:00 AM |
| Microsoft's Next-Generation Rich Media Platform |
Rich media on the Web has become a key component in the way consumers and business users process information and is a new driver for revenues for online businesses. The keynote describes how Microsoftís application platform provides infrastructure and tools for effective Web delivery of rich content that includes audio and video. It will also discuss how rich media experiences drive user satisfaction and create new business opportunities.
| Presenter: | Sean Alexander, Director, Video Platform, Server and Tools Division, Microsoft |
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| 10:00 AM |
Coffee Break - Visit the Exhibit Hall
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| 10:30 AM |
| Delivering on the Three Screen Video Experience |
| (A101) 10:30 AM - 11:30 AM |
| Session sponsored by: |  |
Digital entertainment offers the opportunity to engage consumers on a
multitude of devices, creating new opportunities to market, sell, boost
ratings and increase customer loyalty. Speed to market and the quality
of the service delivered often define success. This session will
discuss how content creators can best prepare today to take advantage
of the opportunities created by the rapid growth of new media
audiences. Learn which business models are most likely to work and why
a cross-platform approach to the business of new media is essential.
| Moderator: | | | Presenters: | Michael Gordon, Chief Strategy Officer, Co Founder, Limelight Networks |
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| Performance Metrics for Online Video Advertising |
| (B101) 10:30 AM - 11:30 AM |
Beyond impressions, what other criteria will publishers be held accountable
for as video advertising matures? In addition to its ability to measure lift in
awareness and other brand metrics, video advertising must also drive performance
by its ability to generate leads and sales. Pre-roll vs. post-roll, ideal
commercial length, and ad formats (interactive components, companion banners,
etc.) are just a few of the applications that must still be studied for their
relative effectiveness in driving performance for both brand and direct response
advertisers. Learn how the further exploration of targeting with video is also
necessary, including by the nature of the content (contextual/keyword), the
audience profile (demographic/psychographic) and the ability to predict future
performance based on past behavior (behavioral). | Moderator: | Kate Kaye, Editor, News and Special Projects, ClickZ | | Presenters: | Rob Aitken, Product Manager, Online Video, Associated Press |
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| HOW TO: Evaluating and Selecting a Content Management Vendor |
| (C101) 10:30 AM - 11:30 AM |
Finding the right vendor solution for your content management need not be a
hassle with a little homework. This session will formulate sample requirements
for your video content management needs that lead to an RFI or RFP. Along the
way, the session will uncover some bundled extras that you may or may not want
from a vendor and address some common vendor responses to an RFI that will help
you navigate the services and manage your video workflow.
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| 11:45 AM |
| Unique Challenges to Enterprise Streaming |
| (A102) 11:45 AM - 12:30 PM |
| Session sponsored by: |  |
Today, more than 90% of Fortune 1000 companies use some form of live or
on-demand streaming technology. Enterprise streaming is proving its
value as a powerful, convenient, and affordable way to broaden learning
opportunities, improve communications, and increase productivity. While
the media highlights consumer-streaming applications, streaming in the
enterprise is where the serious adoption began and where the business
value is tangible. This session explores strategies that are important
to streaming in the corporate environment.
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| Is P2P The Answer To Large Scale Video Delivery? |
| (B102) 11:45 AM - 12:30 PM |
With the recent offerings by BitTorrent, VeriSign, Joost and others, is legal
P2P finally ready for primetime? This panel of content owners and technology
experts will discuss whether P2P will finally revolutionize online video
distribution. They will discuss whether the cost savings advantage with P2P is
real, how P2P will translate into a competitive advantage, how P2P distribution
may affect the networks and CDNs and what some of the potential problems are
that P2P technology may face from the telco's. Come hear the debate on whether
P2P is the answer to the fundamental capacity limitations for large-scale video
audiences for today's Internet. | Moderator: | | | Presenters: | Monty Mullig, SVP, Internet Technologies, Turner Broadcasting |
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| HOW TO: Costs for Outsourced Hosting And Video Delivery |
| (C102) 11:45 AM - 12:30 PM |
Whether your an organization that needs to deliver lots of video or are a
smaller company that needs to deliver only a few videos, the going rate for
these services can still be hard to figure out. What variables determine the
final price? What is the going rate when you outsource encoding, delivery, and
storage to a third party? This presentation will cover real pricing numbers from
both large, globally focused content delivery networks as well as smaller
regional service providers. Hear what the going rate is today for video delivery
and learn what you should really be paying for these services. | Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| 12:30 PM |
Lunch Break - Visit the Exhibit Hall
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| 1:45 PM |
| Consumer-Generated Video Sites |
| Session sponsored by: |  |
Consumer-generated video was a big story in 2006 and continues to be so in 2007.
From the largest media companies to garage-bound startups, it seems that
everyone is incorporating user-generated content and community into their
business plans. But questions still remain: Will business models emerge to drive
profitability? Will marketers embrace this new type of media? Is UGC all a
bubble waiting to burst? Hear how these sites are tackling these questions while
looking for ways to differentiate themselves in a crowded space. Tap into what's
next on the horizon for sharing video content and new innovations in social
media. Find out about the positives and negatives surrounding copyright issues
and content ownership. Hear from this panel about business models and potential
revenue streams related to user-generated video communities.
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| The Real ROI for Podcasting |
Podcasting has emerged from the realm of garage-bound hobbyists into the
corporate arena to great success for both B2B and B2C applications. Major
players such as IBM, GE, and Whirlpool use both internal and external podcasts
to communicate directly with their audience via this immediate and intimate
medium. The ROI for these initiatives is specific and plentiful: sales leads via
audio collateral available 24/7, money saved instead of producing written
materials, and the promotion of trust with your audience by providing programs
that deliver value-added information when and where consumers want. Discover why
blogs are an essential component of your corporate podcast strategy to build an
interactive community versus a monologue, how the move to mobile means your
audio content can/should be available via phones/PDAs, and how tools such as
audio press releases, audio white papers, and audio case studies allow you to
capture the "earlids" of a generation inundated and weary of visual stimuli.
| Moderator: | | | Presenters: | Bill Swersey, Director of Digital Media, WNYC, New York Public Radio Reena Jana, Innovation and Design Writer, BusinessWeek.com |
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| HOW TO: Flash Video Crash Course |
| Session sponsored by: |  |
This is for video professionals and developers who may be relatively new to
Flash, or just getting into Flash video projects. Come get a solid overview of
what's possible and the best approach to get started. The creation of a simple
video player, progressive and streaming options, and source video optimization
techniques will be covered. Attendees will walk away with the knowledge they
need to confidently deploy simple, professional Flash video applications on the
Web.
| Presenter: | Lisa Larson, Co-Founder and Technical Director, gotoGroup Inc. |
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| 2:45 PM |
| Digital Media Patents for Profit |
In the past year, the near-ubiquitous debate over patent trolls has evolved
significantly. No longer focused primarily on the relative evils—or merits—of
these patent holding companies, technology executives across all sectors have
turned their attention to the business and legal strategies with which to
confront the challenges that trolls present. In this discussion, you will learn
how the growth of patent holding companies such as Acacia has made it necessary
for target companies large and small to reexamine how their digital media
projects are managed. You will also hear about the technical, economic, and
legal implications associated with various strategic options and pragmatic
suggestions tailored to corporate executives and patent holders, as well as
in-house and outside counsel. | Moderator: | | | Presenters: | Jim Gatto, Intellectual Property Practice Section Leader, Pillsbury Winthrop Shaw Pittman LLP |
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| From the Web to Your TV: New Media Delivery Revolution |
| Session sponsored by: |  |
AppleTV, TiVo, Slingbox, and a host of other hardware and software products are
starting to deliver new media content from the Web to TVs. Learn what latest
devices are being used to deliver consumer content and find out how content
creators big and small are utilizing these new tools. Also discussed will be how
online content is being treated differently from traditional broadcast content
and what potential business models are being created for the monetization of
consumer content.
| Moderator: | | | Presenters: | Ed Lee, VP, Business Development, Akimbo |
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| HOW TO: Choosing and Comparing Webcasting Hardware |
This presentation will help you choose the best-of-breed equipment for
Webcasting and will provide you with a road map detailing the hardware needed to
be successful. From hardware required for least expensive and bare-bones
Webcasting to the hardware requirements for more advanced Webcasts involving
multiple input feeds, PowerPoint slides and preprocessing, attendees will have a
clear idea of what is needed to budget for when they go back to their
organization. Attendees will also leave with a link to an Excel sheet that will
contain a list of the hardware, its purpose/justification, approximate costs,
and sourcing, as well as the PowerPoint and Visio diagrams of how it all works
together. | Presenter: | Nico McLane, Director of Interactive Media, Imagine 360 Marketing |
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| 4:00 PM |
| Making the Case for Streaming Media in Higher Education |
| Session sponsored by: | |
Online video is becoming increasingly prevalent in higher education, but outside
of distance education, adoption can be spotty. One speed bump is the lack of
administrative, institutional, and faculty support. Too often administration
lumps streaming media in with unrelated IT areas or perceives the cost to
outweigh benefit. In this session, experienced media professionals in higher
education will share tips for getting buy-in from administrators and faculty.
| Moderator: | Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University | | Presenters: | Andy Covell, Executive Director of Information Technology, Syracuse University John Morris, CTO, Director of Operations, Drexel University |
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| Redesign Your Streaming Content With the LostRemote.com Guys |
Unique content now trumps production values when it comes to online video.
Media professionals still put too much emphasis on achieving "broadcast quality"
for online video, when most Web and mobile consumers prefer gorging on anything
but "broadcast content." One need not look further than YouTube to understand
this phenomenon. See examples of online and mobile video content consumers
prefer, what production values they will or won't tolerate, and how best to
drive revenue from streamed content. Learn how you can make better use of your
existing infrastructure to maximize production and minimize costs and share your
own examples and experiences in this lively and interactive session. | Presenters: | Steve Safran, Managing Editor, Audience Research & Development (AR&D) |
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| HOW TO: High Volume, Rapid Turnaround Video Production |
This session will demonstrate the nuts and bolts of capturing, editing, and
compressing 640x480 to 1024x768 video in the studio or on the road for rapid
delivery. Learn how to capture desktop videos without requiring presenters to
install and use special software, capture high-quality audio with minimal
hardware, compress a 1024x768 video to a 300-500Mbs WMV file, and the options
for squeezing video into portable devices while preserving the value of the
content. | Presenter: | Louis Broome, Manager, SMSGR WW Creative Solutions, Microsoft |
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| 5:00 PM |
Reception in the Exhibit Hall
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Day Two - Wednesday, May 16, 2007
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| 9:00 AM |
| Video Journalism on the Web: Where is it Going? |
Enormous progress has been made over the past year in Internet-enabled video. But much of it has focused on user-generated formats and re-purposed entertainment programming. Relatively less emphasis has been put on how the Web will affect journalism. How will video factor into the historic transformation taking place at The New York Times, and what does this mean for the future of journalism?
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| 10:30 AM |
| Mobile Streaming: Development, Deployment, and Distribution |
| (A201) 10:30 AM - 11:30 AM |
While rapid progress is being made, hurdles remain to the widespread
adoption of mobile streaming. How is the streaming industry developing
and repurposing content for mobile streaming? What formats and tool
sets are available? Are there emerging standards for the efficient
creation and distribution of content? This panel of industry experts
will explore the current state of mobile streaming and provide insights
into future developments.
| Moderator: | Tony Klejna, Director, Educational Technology & New Media, Daemen College | | Presenters: | John Zehr, VP, Digital Video and Mobile Production, ESPN |
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| Creating the New Television |
| (B201) 10:30 AM - 11:30 AM |
| Session sponsored by: |  |
Meet the creative people who are inventing new forms of television. If the
sitcom and miniseries were the unique genres of broadcast TV, what will our new
online TV look like? Rocketboom? Ze Frank? YouTube’s home page? Diggnation? What
kind of environment will this be for advertising? What will the appeal be to an
audience to get them to come back again and again? What is the relationship of
the audience to this new TV? This session provides a showcase for the talent
making the first successful series of this new medium to share their shows, how
and why they make them, and where they see television going.
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| HOW TO: Turning Sounds into Words: Captioning Web-Based Media |
| (C201) 10:30 AM - 11:30 AM |
Adding captions to your video can add value to your site, but what does
it take to get it done? In this session, WGBH’s National Center for
Accessible Media and AOL will discuss the issues content aggregators
face when deciding to provide captions for their video, including
mapping the workflow, making changes to the various user interfaces and
determining where the captions will come from. In addition, the latest
advances in how the major video players display captions will be
discussed, including the new timed-text format from the W3C known as
DFXP.
| Presenters: | Jennifer Sagalyn, Director of Strategic Partnerships, National Center for Accessible Media, WGBH Kal Gieber, Accessible Technology Analyst, National Center for Accessible Media, WGBH |
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| 11:45 AM |
| Making Videoconferencing More Valuable with Streaming Applications |
| (A202) 11:45 AM - 12:30 PM |
If you currently use videoconferencing and are looking for ways to extend the
usage of video and reach a wider audience, consider the value of streaming your
content. This round-table discussion will present how users have taken their
videoconferencing systems and added streaming to get their messages out to more
people in different ways. Attendees will understand the technologies used and
the applications developed by users of video conferencing and streaming. | Moderator: | | | Presenters: | David Danto, VP, Director of Global Multimedia Engineering, Lehman Brothers Robert Meli, Director of Video Engineering, Johnson & Johnson |
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| Broadband Video: What’s the Formula for Content Success? |
| (B202) 11:45 AM - 12:30 PM |
| Session sponsored by: | |
Broadband is rewriting the rules of how to succeed in video
programming. No longer must the world live by the constraints of 30-,
60- and 120-minute time blocks. Now success can happen in 2 minutes or
less. As a result, broadband is challenging conventional business and
creative formulas for video. This panel of experts will discuss what
kind of broadband video is working for their businesses along with the
key outstanding issues for future success.
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| HOW TO: Webcasting with Windows Media |
| (C202) 11:45 AM - 12:30 PM |
Getting great-looking live video has always been a challenge in streaming,
combining vagaries of live production with hard real-time requirements. This
session will go over general best practice- quality and reliable, including
production, capture, and encoding. It will look at the new features of the new
v11 versions of the Windows Media codecs, and how they can be applied to improve
quality and performance for Windows Media for both computer and mobile device
playback.
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| 12:30 PM |
Lunch Break - Visit the Exhibit Hall
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| 1:45 PM |
| The Streaming Disconnect Between Consumers and the Major Media |
During the past decade, consumers have democratized their entertainment
consumption platforms (TV, PC, mobile), spending equal amounts of time and money
on services and entertainment across different platforms. While operators have
adapted to this democratization by offering triple-play and bundled services,
and advertisers have started employing multiplatform distribution processes,
programmers face a major problem prioritizing their content development efforts.
The bulk of revenues for major media companies still comes from traditional
media, and, therefore, content development for new media can take a back seat.
This panel will explore the steps that content creators and major media
companies need to take to adapt to consumer behavior and the benefits they can
get from diversifying their content offering across multiple platforms. The
panelists will discuss current consumer demands and new content platforms, as
well as new media efforts being taken by the major media companies. | Moderator: | | | Presenters: | Jeff Kaufman, VP, Content and Programming, NBCC, NBC Universal Jim Sexton, SVP, Interactive Brands, Scripps Networks Ron Berryman, SVP and GM, Digital Publishing Group, FOX Interactive Media |
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| User-Generated Content Tools |
| Session sponsored by: | |
With more than 50 user generated content sites available on the Web
today, what tools are currently being offered and used by consumers for
content generation? This special session will give you firsthand
presentations from some of the leading companies offering tools in this
niche vertical. Learn what tools consumers want, how they manage
content today and what the future holds for making consumer-generated
content even easier to create, upload, and deliver.
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| HOW TO: How to Choose the Right Media Format for Video |
It’s been more than 10 years since streaming media technology was first used
on the Internet, yet today, there is still no single standard format for video
delivery. Multiple formats such as Windows Media, Flash, Real, and QuickTime
compete more than ever, each trying to win over content creators. What is the
true market penetration for each format? What do you need to know to choose the
right format? This presentation will break through the marketing hype to inform,
educate, and empower you to select the right format for your application and
detail the advantages and disadvantages between the Flash and Windows Media
formats. | Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| 3:15 PM |
| Beyond Pre-Roll: What’s Next for Online Video Advertising? |
As video advertising evolves in the coming months and years, technologies and
business models will naturally extend beyond those in practice today.
Sponsorships in the form of product placement and brand “overlays,” pre-roll
teasers that encourage post-roll clicks (and other creative techniques), more
effective use of in-banner video, creation of standards and best practices,
identifying key performance metrics, establishing content syndication models,
affiliate marketplaces, and other distribution and monetization strategies—these
are just a few of the challenges and opportunities that face the online
advertising industry in 2007 as it establishes a foundation for video
advertising that will help shape the future of the broader consumer advertising
industry.
| Moderator: | | | Presenters: | Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Avenue A / Razorfish |
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