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Pre-Conference - Monday, May 22, 2006
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| 9:00 AM |
| Hands-On Guide To Webcasting |
| Pre-Conference Seminars (SM1) 9:00 AM - 12:00 PM |
Work through the five phases of a Webcast: planning, production,
encoding, authoring, and distribution with the expert who “wrote the
book,” Steve Mack. To add to your real experience, the workshop itself
will be treated as a Webcast, with the goal to Webcast live from the
workshop. Learn the things to do in when planning a Webcast, Webcast
production techniques, about encoding equipment and techniques, and
Webcast distribution. Workshop ttendees will be encouraged to
participate in the Webcast production to get the full "live" rush.
| Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| How To Produce Top Quality Flash Content |
| Pre-Conference Seminars (SM2) 9:00 AM - 12:00 PM |
Flash has become the technology of choice for many streaming video
applications, but the technology is relatively new and there are many
production alternatives. This workshop demonstrates the respective
quality of the available Flash codecs and encoding tools, and makes
specific recommendations by content type and target bandwidth. You will
then learn how to produce optimal quality Flash content, including how
to choose the most Flash-friendly background and the effectiveness of
pre-processing alternatives like noise reduction and de-interlacing.
The workshop concludes with a look at how Flash video is produced and
used in several business, media, and entertainment applications.
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| 1:30 PM |
| Videoblogging & Podcasting Tutorial |
| Pre-Conference Seminars (SM3) 1:30 PM - 4:30 PM |
Video blogs and podcasts are the the newest distribution channels for
audiovisual content, combining streaming and downloadable media with
the incredibly popular Web log format. This tutorial includes an
overview of the technologies and best practices for podcasting and
videoblogging, plus a discussion of content formats for different
viewing devices and target platforms and all about syndication and RSS.
You will also learn about licensing and copyright issues, and
advertising, sponsorship, and other potential revenue opportunities.
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| Comparing Streaming Formats And Encoding Tools |
| Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM |
This workshop is a crash course to help you evaluate and select the
right delivery format for your content. Independent streaming media
consultant Dale Sorenson will deliver an head-to-head, objective
comparison of the latest streaming media formats and CODECs and then
vividly demonstrate the pros and cons of each format using with live
video demos and the encoding tools discussed. He concludes with tips
and techniques about how to achieve the highest possible quality of
encoding.
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Day One - Tuesday, May 23, 2006
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| 9:00 AM |
| Keynote: Creating a Broadband Content Service from a Cable Network | |
How does a cable television network launch a streaming broadband service? It sounds like there should be a punch line next, but Comedy Centralís MotherLoad is a serious business, developed and maintained through companywide partnerships and hard work. Hear how
Comedy Central and MTV Networks develop original broadband series, manage production, and monetize their streaming efforts.
| Presenter: | Beth Lewand, Vice President, Digital Media, Comedy Central |
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| 9:30 AM |
| Keynote: The Internet and the Transformation of Television Distribution | |
The television industry is looking at a sweeping transformation that is centered around open distribution on the Internet. It is shifting from a world of geographic constraint, physical distribution, and carrier and operator control to one based on the premise of the open Internet - a world with dramatically more choice and control for consumers and content creators and owners. Brightcove founder and Internet pioneer Jeremy Allaire will speak about these trends and opportunities, painting a picture of the leading innovators and describing a vision of how consumers will experience broadband content in the years to come.
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| 10:00 AM |
Coffee Break - Visit the Exhibit Hall
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| 10:30 AM |
| Webcasting: Selecting the Right Hardware & Software | |
| (A101) 10:30 AM - 11:15 AM |
When it comes to Webcasting, there are many options when selecting the
right hardware and software for audio video capture, encoding, and
production. Choosing the best-of-breed capture cards, lighting, audio
mixers, and video gear can be daunting. Learn from this panel of
seasoned Webcasting professionals as they discuss the cost and pros and
cons of Webcasting hardware and software on the market today. Attendees
are strongly encouraged to bring their questions.
| Moderator: | Tony Klejna, Director, Educational Technology & New Media, Daemen College | | Panel: | George Levar, Manager, Engineering and Deployment, Webcast and Digital Media, Accenture |
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| The Developing Business Of Online Video Advertising |
| (B101) 10:30 AM - 11:15 AM |
| Session sponsored by: |  |
In the past year, the online video advertising industry has matured as
more campaigns incorporate in-stream and in-page video advertising.
Hear panelists discuss and demonstrate some of the innovative new
campaigns they are using to acquire and retain customers. Learn about
challenges of the uncertain metrics for determining rich media
marketing ROI and for reporting on customer usage. Hear about various
business models may further encourage the adoption of this technology
by the marketing world.
| Moderator: | | | Panel: | James Kiernan, Associate Director, Digital Media & Innovation, MediaVest Steve Wolkoff, Product Manager, Flash Media Server, Adobe Systems, Inc. |
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| 11:30 AM |
| The Role Of Online Video In A News Organization | |
| (A102) 11:30 AM - 12:30 PM |
Use of the Internet as a news source is approaching, and sometimes
surpassing, the use of traditional media. News organizations of all
sizes use online video services to deliver news and information to a
rapidly growing Internet base. Listen to leading news experts explain
how marketers can use a cross-media strategy to reach an audience eager
to explore the ideas, issues, and people behind news events. Compare
and contrast free and paid content models, and consider the delivery of
video news to portable devices.
| Moderator: | | | Panel: | Todd Herman, GM, Media Strategy And Monetization, MSN, Microsoft |
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| Successful Models For Consumer Based Content |
| (B102) 11:30 AM - 12:30 PM |
| Session sponsored by: |  |
The market for consumer content has seen explosive growth, with
streaming media as a key component of this success. This panel of
content creators looks at innovative and simple ways you can use
various content distribution technologies to deliver many types of live
and on-demand content to consumers. They will also discuss which
business models show the most encouraging signs of growth and how they
offset costs with advertising and paid content services.
| Moderator: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media | | Panel: | |
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| Streaming Strategies for Educators: Distance Learning | |
| (C102) 11:30 AM - 12:30 PM |
| Session sponsored by: |  |
Educational institutions have long been a testing ground for the latest
technological breakthroughs that change the way we work and learn.
What’s happening now in educational research and applications that can
transfer to the corporate world? Learn how education institutions are
using streaming today and how enterprises can take their cue from
academia by using streaming technology to enhance their distance
learning and corporate training initiatives.
| Moderator: | | | Panel: | Dr. David Reiss, Assistant Professor, Electronic Media & Film Dept., Towson University Ross Davis, General Manager, SCCtv, Seattle Community Colleges |
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| 12:30 PM |
Lunch Break
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| 1:45 PM |
| The Future for Portable Wireless Content | |
The trend toward customized content distributed via cell phones may
prove as significant as the launch of the Web itself. Instead of
consumers needing to get to a computer to see the latest news and
customized features, it will reach them wherever they are. What kind of
content is it likely be? What are the technology hurdles that remain
and what are some work-around options? This panel features speakers who
are at the forefront of content creation for a wide range of media.
| Moderator: | Evan Schuman, President, Editorial Director, The Content Firm | | Panel: | Troy Ruhanen, EVP, Managing Director, AT&T BBDO North America |
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| IPTV & Video On Demand Cable Services | |
In 2006, broadband access and video-on-demand services reach more than
50% percent of all Internet-connected households. IPTV appears to be on
the verge of changing the delivery landscape for both telcos and
content creators, but it has yet to happen. Learn which technology
platforms are most likely to prevail, who is partnering with whom, and
whether another disruptive technology may supplant the major players.
Hear a debate about who is likely to win the competition between the
cable and phone companies.
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| Protecting Digital Assets: The Rights Management Challenge | |
The protection of digital video content distributed over IP-based
networks is a burning issue. Content owners and aggregators are
attempting to apply digital rights management solutions to protect and
monetize their media. But not all business models are easily supported
and the DRM technology and industry is still developing. From
podcasting to movie downloads, existing DRM systems are being stretched
to their limits. This panel focuses on some of the real-world
challenges that companies face in implementing consumer-friendly
models, and how some content owners are addressing those challenges.
| Moderator: | | | Panel: | John Jones, Senior VP of Programming, Artist and Label Relations, MediaNet Digital |
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| 2:45 PM |
| Online Video for Customer Acquisition | |
A new paradigm in online advertising and lead generation is here:
integrating television advertising principles with search engine
marketing can increase traditional online lead generation conversions
by up to 3-times. However, video increases campaign complexities, from
Q-scores to copy and creative - this presentation will discuss best
practices and identify pitfalls to avoid.
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| Key Trends In Online Audio And Video | |
Internet radio and video are growing rapidly. In this session you will
hear key research findings and measurements, including learning how
consumers use this media, how often, and who are they? The speaker will
share demographic insights, a report on the popularity of online radio
and online video, preferred consumer formats, and statistics about the
growth and adoption of audio and video media.
| Presenter: | Erin Hunter, Senior Vice President, comSore, Inc. Media and Entertainment |
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| The Major Media and Streaming Media Initiatives | |
The five major conglomerates (Disney, Viacom, AOL Time Warner, NBCU,
and Newscorp) have recently generated a lot of buzz around streaming
media. Are they reacting to new entrants to the space like Google,
Yahoo!, or youtube? Or does the future of these companies rest in
digital media? Take a look at some of the new multi-platform businesses
and models the "big five" are deploying, and get a better understanding
of what is out there, what is working, what is not, and some likely
next steps.
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| 3:15 PM |
| Using Streaming And Videoconferencing Healthcare | |
This case study shows how the Cincinnati Children's Hospital Medical
Center is using streaming media and videoconferencing. See how they use
live and on-demand streaming media for clinical and patient education
and videoconferencing to support telemedicine and research
collaboration. Hear about a current project to build a searchable
library of digital media content for patients, parents, and health care
provders.
| Presenter: | Tom Streeter, Applications Analyst, Cincinnati Children's Hospital Medical Center |
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This session will demonstrate the fundamentals for shooting for high
quality streaming. Topics explored include shooting progressive vs.
interlaced, how lighting and backlighting impacts quality, choosing the
optimal background and clothing, and shooting for greenscreen and
virtual sets.
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| Successful Radio Streaming In The Non-Commercial Sector | |
Tremendous new opportunities exist for many segments of the content
and broadcast industry as the over-the-air radio audience tunes in to
streaming radio. Gartner forecasts that by 2009 there will be over 450
million handsets capable of receiving streaming radio. Bridge Ratings
forecasts that by 2009, 147.5 million listeners will be hearing
streaming Internet radio. Hear about streaming radio opportunities and
success strategies from someone who is doing it today.
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| 3:45 PM |
Break - Visit the Exhibit Hall
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| 4:15 PM |
| Unique Challenges To Enterprise Streaming | |
| Session sponsored by: | |
Today, more than 90% of Fortune 1000 companies use some form of live
and on-demand streaming technology. Enterprise streaming is proving its
value as a powerful, convenient, and affordable way to broaden learning
opportunities, improve communications, and increase productivity. While
the media highlights consumer streaming applications, streaming in the
enterprise is where the serious adoption began and where the business
value is tangible. This session explores strategies that are important
to streaming in the corporate environment. | Moderator: | | | Panel: | Nico McLane, Director of Interactive Media, Imagine 360 Marketing Rod Bacon, Executive VP, Service Providers / Co-founder, Qumu, Inc. |
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| Broadband Video Advertising: Ad Agency Buyers Speak Out | |
| Session sponsored by: |  |
The ad agencies have really jumped on Internet broadband video
advertising as the newest and hottest advertising vehicle. How do the
ad buyers with all the money decide where to spend those funds? What do
they need from publishers and providers in order to spend it? What
standards do they want and why won’t the publishers give them to them?
Some believe that even the $60 billion in TV advertising is threaten by
Internet video advertising.
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| The Outlook For Investment In The Digital Media Sector | |
Billions have been invested in the streaming media sector by private
and public investors, and billions have been lost. As the industry
regains momentum, find out what attracts investors and the big dollars,
and if you get some money, how will you fare in today's volatile
markets. This panel offers a tough no-nonsense examination, with clear
guidelines for institutions, companies, and private investors. Listen
as analysts discuss current investment trends in the streaming and
digital media sectors, and hear their forecasts for the next several
years. | Moderator: | Bob Davis, Managing General Partner, Highland Capital Partners | | Panel: | |
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Day Two - Wednesday, May 24, 2006
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| 9:00 AM |
| Keynote: Video Content Consumption: On Your Schedule,on Any Device,Anytime | |
Bernie Gershon will share how the Disney ABC Television Group is delivering content anywhere, anytime, and to any device. Disney ABC TV has paved the way for new platforms, making video podcasts of Desperate Housewives and Lost available on iTunes and producing original video entertainment content for mobile phones. Bernie Gershon is a veteran of the media business with over 20 years in radio news. He pioneered ABCNews.com's first stand-alone subscription service and the Web's first 24/7 streaming news network, now named ABC News Now. | Presenter: | Bernie Gershon, SVP, GM, ABC News Digital Media Disney ABC Television Group |
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| 9:30 AM |
| Keynote: Leveraging Digital Video to Optimize Enterprise Communications | |
Hear how Allianz AG uses digital video to help create a cohesive organization with clear goals and lines of communications among multiple facilities and more than 200,000 independent agents. Learn how digital video is used to broadcast all employee meetings and how video-on-demand and video streaming enable call center and mission-critical operations to view presentations at their convenience. Find out how Allianz is standardizing and streamlining training and new employee orientation with high-quality video-on-demand to the desktop and using streaming for real-time alerts and to broadcast training and product information to external wholesalers.
| Presenter: | Matt Nowak, Capability Manager, Enterprise Network and Media Services, Allianz Life |
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| 10:30 AM |
| The Quest For Searchable Video | |
| (A201) 10:30 AM - 11:15 AM |
| Session sponsored by: | |
With the recent launch of searchable video services by major portals and the deals with big media properties to index streaming and downloadable entertainment, video searching is fast becoming a high-profile function. In both business organizations and consumer media properties, indexing and metadata strategies have become a “must-have” for any large-scale content creator. Simply having good content is not enough if users can’t easily find it. Learn what you need to know about how video search works and video search technology.
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| The Business Of Podcasting And Video Blogging | |
| (B201) 10:30 AM - 11:15 AM |
As consumers demand access to news, entertainment and sports
information anywhere and anytime, content owners are looking for new
ways to deliver near-real-time content. The availability of mobile
media devices like the PSP and iPod has made podcasting one of the
emerging platforms for this distribution, but the business model is
still very uncertain. Panelists in this session will discuss the major
effects of podcasting on mainstream media, and how or if this type of
content can generate revenue and profitable business models. | Moderator: | | | Panel: | Bruce Melzer, Director, Digital Media Business Development, NPR Steve Safran, Managing Editor, Audience Research & Development (AR&D) |
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| Corporate Streaming: Real Costs & ROI | |
| (C201) 10:30 AM - 11:15 AM |
In today's economy, every corporation can be a media company, using an
array of streaming and digital media technologies to reach employees,
customers, sales channels, partners, and press. The question is no
longer whether to add video to corporate Web sites, but about learning
how to do it and how much it costs. Hear examples of corporate
streaming applications, the size of deployments, and review
build-versus-buy strategies, and what your return on investment and
payback period is likely to be. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | Andy Mayer, Project Manager. Web Technology, Verizon Mike Elskamp, Technical Specialist, Web Infrastructure, General Mills |
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| 11:30 AM |
| The Changing Face Of Internet Radio | |
| (A202) 11:30 AM - 12:30 PM |
| Session sponsored by: |  |
Online radio distribution is beginning to leverage a combination of
delivery outlets to reach a wider, more connected audience. Once
broadcast strictly to a computer-based audience, Internet radio is now
crossing into other delivery streams such as satellite and personal
broadcasting via the connected living room. This panel of radio and
broadcasting executives will discuss the state of digital radio today
and where they see it going in the next few years. | Moderator: | | | Panel: | Gerrit Meier, Senior VP and General Manager, Online Radio and Music, Clear Channel Lisa Namerow, Managing Director of AOL Radio, America Online |
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| Tools And Strategies For Content Creation And Encoding | |
| (B202) 11:30 AM - 12:30 PM |
| Session sponsored by: | |
Hear practicing experts discuss recommended tools, technologies, and
concepts for creating content and optimizing workflow for faster and
higher-quality output. Audio and video for the Internet requires an
about-face for many professional from knowledge gained during careers
in broadcast or production. Find out why, and learn what tools are
suggested for creating the best possible streaming audio and video
content in today’s real-world environments.
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| Using Video For Viral Marketing To Teenagers | |
| (C202) 11:30 AM - 12:30 PM |
Today’s generation of teenagers is creating, consuming, and watching
more online content then ever before. Due to the widespread
proliferation of digital devices, 67% of all teenagers create their own
online content and watch more online video than TV or at movie
theaters. Ranging from relationship marketing to “advergaming,” this
panel shows how they use creative advertising and marketing to connect
with this younger generation.
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| 12:30 PM |
Lunch Break - Visit the Exhibit Hall
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| 1:45 PM |
| Best Practices For Webcast Production | |
This expert instructor delves into the intricacies and best practices
of live broadcasting. From signal acquisition through encoding and
server distribution, this presentation suggests the best practices for
delivering a live Internet Webcast. Discover how to deconstruct a
complex and rich live event from hardware and software to the workflow
and signal flow of the production. Attendees are encouraged to share
their experiences and bring questions about how to produce successful,
high-quality Internet broadcasts. | Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| IPTV Deployment At Beacon City School District | |
Hear how the Beacon school distric developed Beacon IPTV, an advanced
video network that provides video streaming and video-on-demand to its
3,600 students and 450-person district staff. Using IPTV, Beacon CSD
enhanced its curriculum while cutting video networking costs, plus
provided weather-related school updates and community programming to
surrounding communities on a low-bandwidth Beacon IPTV channel.
Students and faculty enjoy state-of-the-art digital educational
programming approved for teachers' curriculums, student-produced news,
and campus-related programming. | Presenter: | Charles Symon, Assistant Superintendent Media & Op. Services, Beacon City School District |
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| Content With Macromedia Flash Video | |
Flash Video is taking over the internet for creating custom video
experiences. In this session you'll see how companies have been
successful by creating their own custom experiences using Flash and the
Flash Media Server. You will discover the basics of how Flash Media
Server works, trans-coding to the Flash Video Format (FLV) and using
the Flash 8 Authoring tools to create custom video experiences very
quickly. Attendees are welcome to bring their Flash Video questions. | Moderator: | Kevin Towes, Product Manager, Flash Media Server, Adobe Systems, Inc. | | Presenter: | |
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| 2:15 PM |
| Implementing Synchronous Live Online Training | |
Learn how ADP implemented live online training to a dispersed audience
of 18,000 clients. This case study will cover topics such as
advertising, enrollments, increasing attendance ratio, feedback loops,
improving the process cycle, and the changing audience mind-set about
online training.
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| Best Practices For Windows Media Video Encoding | |
Windows Media supports compression media in everything from mobile
phones to HD, which means that many of its options aren't applicable to
all situations. This session focuses on crafting encoding settings for
optimum web video (streaming or progressive download). Learn how to
choose between CBR and VBR, 1-pass and 2-pass, and design the right
Intelligent Streaming settings for your audience. Information is
applicable to all Windows Media encoding tools, including Windows Media
Encoder, ProCoder, Squeeze, Compression Master, and Flip4Mac.
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| The Rules of Engagement: Best Practices in Online Video Advertising | |
Video is one of the fastest-growing rich media initiatives in the
industry. Previously, there have been significant limitations to both
the quality and capabilities video can offer. Now, quite a few of those
limitations are disappearing, and quickly, allowing advertisers to push
the boundaries of creativity. In this session, you will learn how to
create an engaging online video experience within an ad as well as view
real examples of strategies that are currently working.
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| 3:00 PM |
| Rich Media And The Road To Convergence | |
In 2006 we are going to see real convergence between TVs, mobile
phones, computers, DVRs, and other addressable devices. From a tech
perspective, video applications have already crossed the boundaries and
storage has become cheap and available online. Soon audio and video
applications will be retrievable from any terminal with a screen and
entry device. Come hear what industry executives see as the future of
convergence for video over IP. | Moderator: | Tony Klejna, Director, Educational Technology & New Media, Daemen College | | Panel: | Michael Gordon, Chief Strategy Officer, Co Founder, Limelight Networks |
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| Distribution And Delivery Of Digital Media | |
| Session sponsored by: | |
The business of content distribution and delivery can be confusing for
content owners and providers as multiple distribution mediums like
streaming, progressive downloads, and podcasting all play a vital role.
This session examines the landscape of digital media delivery and
distribution and gives you the know-how to effectively choose the right
combination of delivery options for your content. Panelists will
discuss the pros and cons of each service, the costs associated with
each, and help you understand your options. | Moderator: | Steve Safran, Managing Editor, Audience Research & Development (AR&D) | | Panel: | Trent Adams, Chief Innovator & Executive Producer, New England Patriots |
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| Online Music: May the Best Model Win |
The digital music market has exploded in the past year, and companies
with varying models have launched services they hope will cash in on
the avid consumer demand for digital music. It's early in the game and
still unclear which models will work and which will fail. This panel
discusses how the major players are delivering music to consumers, what
portable devices will play an important role and how the models may
change as the market for online music matures. | Moderator: | | | Panel: | Anu Kirk, Director of Product Management, Rhapsody |
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| 3:45 PM |
Break - Visit the Exhibit Hall
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| 4:00 PM |
| What You’ve Heard And What’s Next | |
Mix it up with industry leaders and observers as they discuss what they
heard and what the future holds. All attendees are encouraged to bring
their questions or topics from the show they want to discuss. | Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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