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Monday, May 16, 2005
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| 10:00 AM |
| Best Practices For Streaming Media Production |
| Pre-Conference Seminars (W1) 10:00 AM - 4:00 PM |
This practical workshop provides an in-depth look at the entire process
of streaming media. The day begins with an overview of the basics, and
then delves into original media creation, encoding, presentation
authoring, and streaming media delivery. Attendees will get a solid
understanding of underlying technologies that can be applied to any
streaming media implementation. Whether you're implementing an internal
corporate communications system or want to know how to spice up your
web site with audio and video, this session gives you the tools you'll
need to start streaming. This workshop is suitable for novices, but
assumes some familiarity with streaming media and standard Internet
technologies. | Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| Mastering Windows Media Streaming |
| Pre-Conference Seminars (W2) 10:00 AM - 4:00 PM |
Microsoft's Windows Media is possibly the most complete streaming media
toolset available today. Windows Media provides interoperability across
a wide variety of devices, which is essential when the streaming
landscape encompasses PCs, handhelds, mobile phones, and
high-definition TVs. Microsoft's Digital Rights Management (DRM)
technologies are gradually gaining trust with the major movie studios,
and the next-generation DVDs are all slated to support Microsoft's
video codecs. This workshop begins with a panoramic view of the Windows
Media tools, and then zooms in on how to do specific tasks such as
multi-bitrate encoding, server setup and capacity planning, Web
casting, and using the digital rights management tools. The workshop
will be packed with lots of practical tips and techniques to satisfy a
wide range of audience skill levels.
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Tuesday, May 17, 2005
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| 9:00 AM |
| Keynote: Enterprise Digital Media: Bringing it All Together | |
Hear how Citigroup is using streaming technology to publish and syndicate video content using rich media communications to Citigroup employees and customers worldwide. The services are embedded in numerous Web properties, while the publishing
process is completely automated to target specific groups depending on the content. Tony has nearly 20 years of experience in the
planning, management, design, and deployment of enterprise technology and has led infrastructure efforts at Citigroup, driving next generation voice technology, global satellite broadcast capabilities, and enterprisewide content delivery networks. | Presenter: | Tony Raimundo, Senior Vice President, Digital Media Technology Group, CitiGroup |
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| 10:00 AM |
Coffee Break - Visit the Exhibit Hall
| Sponsored by: |  |
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| 10:30 AM |
| Streaming Media Goes To School | |
| (A101) 10:30 AM - 11:15 AM |
| Session sponsored by: |  |
This session will give attendees an understanding of how streaming
media is being deployed for both education and marketing in academic
settings. Understand the costs and some of the technology options
available to schools today. Learn how streaming media tools used by
students and faculty can impact people, places, and organizations far
from campus. Take away pointers on how to replicate success and ideas
for adapting streaming to your organization’s specific situation. | Moderator: | Tom Streeter, Applications Analyst, Cincinnati Children's Hospital Medical Center | | Panel: | Brian Greminger, Video and Multimedia Producer, University of Michigan Business School |
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| Content Protection Strategies | |
| (B101) 10:30 AM - 11:15 AM |
As more consumer devices and media make the transition from analog to
digital, the protection needs of content owners; service providers,
device manufacturers, and consumers are clashing and conflicting. To
examine these divergent needs, the industry must answer some key
questions, such as what are the business models pursued by various
proponents? What are the technology solutions? How much do those
solutions cost? How big is the market today? How big will it be in 3
years? | Moderator: | | | Panel: | Jeff Cohn, VP of Technical Operations, Playboy |
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| Implementing Video-Over-IP For Mission-Critical Applications | |
| (C101) 10:30 AM - 11:15 AM |
| Session sponsored by: |  |
Streaming video has become a mission-critical tool for many schools,
corporations, and government agencies. Learn how several organizations
have implemented video-over-IP solutions to enhance learning, increase
productivity, and create a safer environment. This session will cover
video compression, IP network design, and real-world streaming
applications. | Moderator: | Rod Bacon, Executive VP, Service Providers / Co-founder, Qumu, Inc. | | Panel: | |
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| 11:30 AM |
| Choosing The Right Player, Formats And Codecs | |
| (A102) 11:30 AM - 12:30 PM |
| Session sponsored by: |  |
The wide choice of compression formats and codecs makes it difficult to
find real-world examples of the video and audio quality and end-user
experience offered by the different platforms. Join master
compressionist Ben Waggoner in a live demonstration of today's
standard, new, and in-development codecs, formats, and players,
including WMV, RealMedia, MPEG-4, and AVC/H.264. At the end of this
session, you'll have a much better idea how to pick the right format
for the right project. | Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| Entertainment Delivery For Broadband Service Providers | |
| (B102) 11:30 AM - 12:30 PM |
This session will address the current landscape of digital distribution
of games and entertainment by broadband service providers. Hear an
overview of delivery models and benefits to participants, and an
explanation of different models that allow consumer to play, rent, and
purchase games, movies, and music. Listen to the panel discuss which
models are most appropriate for the streaming market.
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| Streaming & Video Conferencing Technology | |
| (C102) 11:30 AM - 12:30 PM |
| Session sponsored by: |  |
Video conferencing and streaming media continue to converge, but
barriers still remain. This session looks at the ways in which
streaming and videoconferencing work together, some of the obstacles to
further synergy, how to overcome them, and the top videoconferencing
solutions coming in 2005. | Moderator: | Tony Klejna, Director, Educational Technology & New Media, Daemen College | | Panel: | |
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| 12:30 PM |
Lunch Break - Visit the Exhibition Hall
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| 1:45 PM |
| Digital Media Patent Issues | |
| Session sponsored by: | |
Our global economy depends on the sanctity of intellectual property and
patents. Yet the digitization of content and new models of digital
distribution of our intellectual assets, both authorized and
unauthorized, present profound challenges to companies whose livelihood
depends on these assets. In response to these challenges, an array of
legal, technological, economic, and design strategies has been
proposed, debated, and unleashed. Listen to our experts discuss what
they think as well as hear the latest updates on current technology
patent infringement cases such as Acacia Technologies. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panelist: | |
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| Live Webcasting: Streaming Technology From Start To Finish |
| Session sponsored by: | |
With the increasing popularity of live webcasts, it is essential for
webcasters and content creators to understand the intricate steps
required to produce a successful live event. From signal acquisition
through encoding to server distribution, this practical session details
best practices for delivering a live Internet webcast. Discover how to
take a complex and rich live event and deconstruct it to its elemental
parts, from hardware and software to the workflow and signal flow of
the production. | Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| Rich Media and Streaming For News Portals |
USATODAY.com's use of rich media for visual storytelling experiences by
combining audio, video, photo, and graphics has delivered a new kind of
journalism. See samples of the work and learn how they managed the
technological production and distribution hurdles in creating these
dynamic presentations for an online news site.
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| 2:45 PM |
| Advertising Evolution: Television vs. Streaming: Where We Win; Where We Lose; How We Gain |
(this session was cancelled) It's not a real competition-- yet. TV is still the giant, but …
streaming video is drawing enough brands and the buzz to warrant a
side-by-side comparison of the two business models and consumer
climates. Todd Herman takes a (relatively) objective view of both
business models, dissecting where he thinks each is in the lead and
where each can gain. What has MSN Video learned about consumer behavior
in streaming versus TV? Should brand managers target the same shows
online as they do in TV? Will technologies like streaming video, cached
video, and other media management systems end the quintiles as we know
them today? Come hear, critique and disagree with one guy's opinion of
this competition, which is too early to call a race but too important
to ignore. | Presenter: | Todd Herman, GM, Media Strategy And Monetization, MSN, Microsoft |
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| Lockheed Martin: Corporate Streaming Television Using Windows Media Services |
Getting information to your employees at the right time, using the
right media is becoming more complex. Streaming media has been a good
choice for the enterprise for several years, but has just recently
become stable enough to allow for easy setup of streaming programming.
Eric Hards will discuss the development and production of the Lockheed
Martin’s IT Vision Channel. He will cover the products chosen and why,
how they are integrated, and the creation of content. Attendees will
learn what is needed to start a streaming media channel, how to use
existing tools to accomplish this, and how to put together a business
case to get management approval. | Presenter: | Eric Hards, Team Lead, Multimedia Solutions, Lockheed Martin Enterprise Business Services |
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| Enabling Open-Architecture-Based IPTV Services |
| Session sponsored by: |  |
Video has been touted as the answer to service provider revenue
challenges—allowing them to offer the “triple play” of bundled
services: voice, data, and video. However, before offering interactive
video services they first need the infrastructure to encode, ingest,
manage, distribute, and deliver video assets—and manage and bill
subscribers. A solution must intelligently distribute all types of
content while interfacing with legacy applications for billing and CRM.
This session discusses industry challenges for broadcasters, content
providers, and service providers, open-architecture platform benefits,
the evolution in interactive video services, and customer successes. | Presenters: | Peggy Dau, WW Solution Portfolio Manager, Digital Content, Hewlett Packard Tim Halle, Director, the Project for Open Source Media |
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| 3:45 PM |
Coffee Break - Visit the Exhibition Hall
| Sponsored by: | |
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| 4:15 PM |
| Best Practices For Corporate Communication Streaming | |
| Session sponsored by: |  |
Get a practical demonstration of tools, tips, techniques, and best
practices for creating corporate communication streaming apps on a
tight budget. Learn the processes involved in an interactive streaming
application integrated with Media Player control interfaces, scripts
for page flips, markers for chapterization, closed captioning, and
transparent field for text and links. Learn how to capture from
FireWire, fix low audio and dim video, edit, output, encode, integrate,
test, and publish. Find out how to cut your post-production time in
half and how to tweak the best quality into your encodings with
intelligent bit-rates using "profiles" for easy standardization.
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| Profiting From Music Properties On The Internet | |
| Session sponsored by: |  |
What is needed to have a successful revenue model for digital music
entertainment? Is a subscription or utility model necessary for revenue
generation and profitability? Are the costs too high to support a
streaming music site without other revenue sources? How will digital
entertainment change the current structure of the music industry and
what role will the big labels have? Experts from the trenches will help
you answer these and other questions in this thought-provoking session
about digital music on the Internet. | Moderator: | | | Panel: | Drew Denbo, Director of Business Development Music, RealNetworks |
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| NJ Office Of Information Technology: Designing, Constructing And Maintaining A Media-Enhanced Web Site | |
The multimedia section of the New Jersey Office of Information
Technology has developed several extremely successful and creative
media-enhanced sites. This session addresses the complex operation of
designing and constructing a streaming media-enhanced site. Topics
include development meetings, site specifications and design, memos of
understanding between the client and provider, establishing video
shooting schedules, on-site protocols, editing, encoding, and content
management, and presentation, plus maintenance, monitoring, and
enhancements following the project completion. | Presenter: | Ken DeBlieu, Media Specialist, New Jersey Office of Information Technology |
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| 5:00 PM |
Reception in Exhibition Hall
| Sponsored by: |  |
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Wednesday, May 18, 2005
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| 9:00 AM |
| Keynote: Streaming Media and the U.S. State Department: Enhancing the Message | |
Hear Alex Feldman talk about how the State Department is using streaming technology to communicate America’s message around the world. While still in its early days, streaming is catching on as an important medium to reach key global audiences effectively across dozens of time zones. The department is also using streaming media to communicate to an internal audience spread literally around the world. Alex joined the State Department after founding one of Asia’s first Webcasting companies, B2Bcast.com, in early 2000 and running international operations for CCBN from London after that. He also pioneered CNBC Asia’s venture into streaming media, negotiating deals in Hong Kong, Taiwan, and Australia. | Presenter: | Alex Feldman, Coordinator, Bureau of International Information Programs, U.S. Department of State |
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| 10:00 AM |
Coffee Break - Visit the Exhibit Hall
| Sponsored by: | |
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| 10:30 AM |
| The Business Of In-Stream Video Advertising | |
| (A201) 10:30 AM - 11:15 AM |
| Session sponsored by: |  |
Leading publishers are rushing to cash in on the explosion of broadband
connectivity. From simple pre-roll video ads to complex and engaging
interactive environments, companies are varying widely in investment,
sales, and operational approaches to monetizing video content. Not to
be outdone, advertisers are looking for cutting-edge reporting and
measurement on their in-stream media buys, stretching the current
business systems to the limit. Where is the market going and how are we
going to get there? | Moderator: | Ari Paparo, VP, Rich Media and Emerging Technologies, DoubleClick | | Panel: | |
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| Using Live Webcasting As An Extension Of A Brand | |
| (B201) 10:30 AM - 11:15 AM |
| Session sponsored by: |  |
From webcasts of product launches to the delivery of on-demand product
brochures and video e-mail, webcasting can expand a company's brand
beyond traditional outlets. For marketing executives who are
considering using webcasting, this session explores how webcasts can be
used as a marketing tool and addresses fundamental expectations viewers
will have for webcasts that are produced by corporate marketers. | Moderator: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media | | Presenters: | Nico McLane, Director of Interactive Media, Imagine 360 Marketing |
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| Is 2005 "The Year of Internet Radio"? | |
| (C201) 10:30 AM - 11:15 AM |
| Session sponsored by: | |
Industry observers have realized that although satellite radio gets
more press, Internet radio has a larger audience, a faster rate of
growth, and probably a better long-term future. This panel will explore
several factors that are coming together that could make 2005 the year
that Internet radio comes of age, such as innovative programming
choices, reliable audience estimates, CARP reform, decreasing bandwidth
costs, effective sales representation firms, significant marketing
efforts, and increased advertiser interest.
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| 11:30 AM |
| Creating Rich, Interactive, Video Experiences with Flash | |
| (A202) 11:30 AM - 12:30 PM |
| Session sponsored by: | |
Many companies are migrating Web sites to rich media, and no platform
is more widely used than Macromedia Flash. Traditionally a progressive
download format, new developments now allow for the potential of mass
distribution of streaming. This Flash expert will take the audience
through a step-by-step, how-to plan for a successful Web site redesign
using Flash. Attendees will get a good understanding of real-world best
practices for encoding FLV files, ActionScript 2.0, and infrastructure
design.
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| MPEG-4 and H.264 - The Future of Open-Standard Internet Video | |
| (B202) 11:30 AM - 12:30 PM |
| Session sponsored by: | |
MPEG-4 has long promised to do for video on the Internet what MP3 did
for audio ... standardize delivery, make playback easy and players
interchangeable. But synchronized video and audio has proved more
challenging than audio alone, video quality hasn't been up to what the
proprietary formats can achieve and adoption is going slowly. Will the
new H.264, also know as Advanced Video Coding (AVC), change all that?
Join us while we delve into the fascinating technical and business
issues and try to explain what it all means to content providers.
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| Streaming Video for Distance Learning | |
| (C202) 11:30 AM - 12:30 PM |
SCCtv, Seattle Community Colleges Television, has put streaming video
for distance learning into practice with IRIS, its Internet Resource
Instructional System. Learn how SCCtv's live video streaming, video-on
demand, and interactive television via IP capabilities have developed
with the support of Microsoft, Dell Computers, Hitachi Data Systems and
Cisco Systems. IRIS is also available to other colleges, universities
and public schools systems to help them leverage a lack of bandwidth
and dollars for an affordable streaming distribution system. | Presenter: | Ross Davis, General Manager, SCCtv, Seattle Community Colleges |
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| 12:30 PM |
Lunch Break - Visit the Exhibit Hall
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| 1:45 PM |
| Video Search Goes Mainstream | |
| Session sponsored by: |  |
Indexing and chapterizing video to make it easily searchable can make
it much more valuable and effective for the consumer. With the recent
launch of searchable video services by major portals and the deals
being made with big media properties to index streaming and
downloadable entertainment, video searching is quickly becoming
available to the consumer. Learn how these search services work and how
you can leverage them for your content. | Moderator: | Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai | | Panel: | Sam Gustman, CTO, Survivors of the Shoah Visual History Foundation |
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| OSU Medical Center: Delivering Continuing Medical Education | |
This session outlines the dramatic changes and resulting business
opportunities in delivering continuing medical education (CME) to
practicing physicians due to the widespread availability of new
technologies and Internet access. This case study demonstrates the
value of using the Web for CME for physicians and the resulting
improvement in the overall health of the public in the U.S. (their
patients), using an evaluation model and metrics developed and
implemented at the Ohio State University Medical Center.
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| Distribution & Delivery of Digital Media | |
| Session sponsored by: | |
The world of content distribution and delivery can be extremely
confusing for many content owners and providers. Who are the players
and how do they line up in the vendor value chain? What are the
alternatives for delivery and what services do you need for your
content? Are there quality of service standards that you should be
aware of? This session examines the landscape of digital media delivery
and distribution and gives you the know-how to effectively choose the
vendors and services to fit your needs. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | Gordon Smith, VP Marketing/Business Development, Fat Spaniel Technologies Jeff Moriarty, Vice President, Product and Technology, Boston.com Kris Alexander, Sr. Service Manager, Media & Entertainment Service, Akamai |
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| 2:45 PM |
| The Cost of Streaming Services | |
| Session sponsored by: | |
Trying to get a handle on just how much to pay for streaming services
is more than just a little difficult. This report based on studies and
surveys conducted by StreamingMedia.com helps attendees get a clear
understanding of what they should expect to pay for various services so
they can get the most streaming bang for their buck. This session
previews the forthcoming 3rd edition of the "Cost of Streaming Services
Report," which will be published by StreamingMedia.com in 2005.
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| Wireless And Portable Media Anytime, Anywhere | |
| Session sponsored by: | |
Significant technological advancements will soon allow us to view and
interact with rich media entertainment on our phones, PDAs, wireless
and portable devices. Where is wireless streaming, podcasting, and
video blogging technology today and what is the outlook for the next
few years? What are the growth drivers and restrictors and how will it
affect you? This panel features speakers from companies that are
leading the way into wireless streaming. They will share some honest
insights into what’s happening now and talk where they are headed in
the next few years. | Moderator: | | | Panel: | David Wexelblat, Technical Advisor, Premium & Subscription Services, America Online John Muletas, Former Chief,FCC Wireless Telecommunications Bureau Troy Snyder, President and CEO, Nine Systems Corporation |
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| 3:30 PM |
Coffee Break - Visit the Exhibit Hall
| Sponsored by: | |
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