Use of the Internet as a news source is approaching, and sometimes surpassing, the use of traditional media. Listen to these news experts explain how marketers can take advantage of a cross-media strategy to reach an audience eager to explore the ideas, issues, and people behind news events. Compare the contrast between free and paid models with an eye toward the future of rich media delivered over IP.

• Moderator: Shai Berger, GM Streaming Services, Keynote
• Bernard Gershon, Senior Vice President and General Manager, ABCNEWS.com
• Bert Solivan, General Manager, FOXNews.com
• Koray Oncel, Director of Multimedia Services, Bloomberg
• Lisa Utzschneider, Eastern Regional Director of Sales, MSN
• Richard Gorbutt, Global Operations Manager, Visuals, Reuters

Track: Content