Now that the technology is proven, the royalties are somewhat predictable, and the audience is arriving in droves, how will those who operate Internet radio businesses make money? Is there room for the independent entrepreneur, or is Internet radio just an add-on to more comprehensive services like Yahoo! and AOL? Is a subscription service the only way to go? As the audiences increase, can a free, advertising-supported model work? Can costs be controlled to make any of these models work for the long term? Hear from those who are running Internet radio stations—and find out their views on these issues.

• Moderator: David Oxenford, Partner, Shaw Pittman LLP
• Bruce Melzer, Director, Digital Media Business Development, NPR
• Christopher Williamson, Senior Director, Information Technology, SIRIUS Satellite Radio Inc.
• Jennifer Lane, President, mvyradio.com
• Raghav Gupta, COO, Live365.com

Track: Business