This panel discussion focuses on the role streaming media plays at the television networks. Panelists will discuss how Web video is used as a promotional tool to help build television audiences and the increasing success of subscription-based models, as well as convergent models that allow a series to exist both on-air and online. The panel will also look at the advantages of partnerships with third-party Web-based and wireless content providers and will discuss specific cases in which Web video benefits TV networks as well as the larger relationship between television and the Internet.

• Moderator: Shelly Palmer, President/CEO, Palmer Advanced Media
• Jon Klein, Founder, President & CEO, The Feedroom
• Pascal Racheneur, Director, Broadband Product Development, The Weather Channel Interactive, Inc.
• Rich Sullivan, Video Producer, Comedy Central
• Robert Hayes, Senior VP, New Media, Showtime Networks

Track: Content