This panel will discuss how the Internet and streaming video are being used for brand marketing online, providing insights into branding objectives, techniques, applications, metrics, and measurement. Attendees will learn how leading agencies and brands are reaching and engaging target audiences online to influence brand awareness, recall, and purchasing decisions. Find out how streaming can change the relationship between you and your customers, partners, and investors while more effectively delivering your desired message.

• Moderator: Steven McBride, Managing Partner, VisualMax LLC
• Christina Goodman, Marketing Manager, Dynamic Logic
• Hal Trencher, National Sales Director, Sports and Broadband, Yahoo!
• Karim Sanjabi, EVP Creative & Technology, Carat Interactive
• Robert Davidman, Chairman and CEO, EarthQuake Media

Track: Business