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Driving Business Value With Streaming Applications
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In 2004, we now have strong touch points of streaming in the real world. The case studies in this session demonstrate the specific benefits of using streaming and digital media in business applications. Learn how streaming is making a difference in diverse organizations, including the Chicago Police Department, the World Bank, and Bumble & Bumble. If you’re new to business uses of media assets, these examples will show you where to start, what results to expect, and how to measure success. If you’re already involved, they will show you where to concentrate additional build-out efforts.

Speakers
  • Moderator: Michael Hoch, Independent Research Analyst Research Analyst
  • Aisha Khan, Debriefing Consultant, The World Bank
  • Craig Teper, Director of New Media, Bumble and bumble
  • Martin Foley, Training Officer, Chicago Police Department

Track: Business

Tuesday, May 11, 2004
10:45 AM - 11:30 AM











Keynotes


Amy Lipton
Director Marketing
IBM Digital Media


Chris Wimmer
IPTV Product Marketing Manager
Microsoft TV Division


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