Online audio and online video are powerful tools for corporations to use in conveying marketing messages to key target audiences. From Webcasts of product launches and sales force training sessions to the delivery of on-demand product brochures and video e-mail, multimedia can be used in a range of ways by companies seeking to convey their product message to customers and prospects. For senior B2B marketing executives who are beginning to evaluate whether multimedia make sense as a marketing tool, this session will explore the variety of ways online multimedia can be used in marketing and addresses the fundamental expectations viewers will have for Webcasts produced by corporate marketers

• Moderator: Steve Vonder Haar, Research Director, Internet Infrastructure, Interactive Media Strategies
• Bob Wallach, CEO, MarketingPower, Inc. (A Subsidiary of the American Marketing Association)
• Chris O'Brien, President of Channels and Strategic Partnerships, Interactive Video Technologies (IVT)
• Evan Schuman, President, The Content Firm LLC

Beginner Track