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Conference Program Overview    Beginner's Technical Workshop    Print Version

Streaming Media Beginner's Technical Workshop
Monday, May 5, 1:00 p.m. - 5:00 p.m.
Instructor: Steve Mack, Author of The Streaming Media Bible
More Information

  •  Sales, Marketing and HR Professionals


    • Day One - Tuesday, May 06, 2003

    9:00 AM
    Keynote: Henry Soch, Vice President, Healthcare Knowledge Strategy, Philips Medical Systems

    9:00 AM - 9:45 AM

    10:15 AM
    Streaming Media: What Is It, How Does It Work and How Can It Help Move My Business Forward?
    Beginner Track #C101  
    10:15 AM - 11:15 AM

    11:30 AM
    Effective Streaming Media For Teaching And Learning - Strategies For Educational Institutions And The Enterprise (Case Study: Harvard Business School)
    Technical Track #A102  
    11:30 AM - 12:30 PM

     
    How To Market Your Webcasts For Success: Understanding Your End-Users' Expectations
    Beginner Track #C102  
    11:30 AM - 12:30 PM

    1:30 PM
    Keynote: Rimas Buinevicius, CEO, Sonic Foundry

    1:30 PM - 2:15 PM

    2:30 PM
    Deploying DRM: From The Enterprise to Entertainment
    Technical Track #A103  
    2:30 PM - 3:30 PM

     
    Online Entertainment: Using Streaming to Market Effectively
    Business Track #B103  
    2:30 PM - 3:30 PM

    3:45 PM
    Creating a Working Production Environment in the Enterprise (Case Study: JPMorganChase)
    Technical Track #A104  
    3:45 PM - 4:45 PM


    Day Two - Wednesday, May 07, 2003

    9:00 AM
    Keynote: Scott Glasser, Webmaster, NASA

    9:00 AM - 9:45 AM

    10:15 AM
    The Importance of Tracking, Measuring and Reporting Streaming Media Usage/Viewers
    Business Track #B201  
    10:15 AM - 11:15 AM

    11:30 AM
    Building & Integrating-In-Stream & Streaming-Related Advertising Solutions for Maximum Return on Content Offerings
    Business Track #B202  
    11:30 AM - 12:30 PM

    1:30 PM
    Keynote: Roger Dean, Senior Vice President and Director of Global Multimedia, Lehman Brothers

    1:30 PM - 2:15 PM

    2:30 PM
    The Power Of Streaming In MPEG-4
    Technical Track #A203  
    2:30 PM - 3:30 PM

     
    Leveraging Streaming Media to Enhance Your Brand and Align Your Products More Closely With Consumers (Case Study: Lexus.com)
    Business Track #B203  
    2:30 PM - 3:30 PM

    3:45 PM
    Understanding Your Virtual Meeting Options: Integrating Live Media Communications in the Enterprise, From Conferencing to Webcasting
    Technical Track #A204  
    3:45 PM - 4:45 PM

    5:00 PM
    Streaming Strategies for Educators: Distance Learning Implementations
    Business Track #B205  
    5:00 PM - 6:00 PM


    Day Three - Thursday, May 08, 2003

    10:15 AM
    What You Need To Know To Select The Right Service Provider
    Technical Track #A301  
    10:15 AM - 11:15 AM

     
    Industry Growth: What Are the Restrictors Keeping Streaming from Being Implemented at a Faster Rate
    Business Track #B301  
    10:15 AM - 11:15 AM

    11:30 AM
    Service Level Agreements for Streaming Distribution
    Technical Track #A302  
    11:30 AM - 12:30 PM

    1:30 PM
    Interactive Applications: Solutions for Adding Interactive Features Including PPT, Managed Messaging, Chat and Polling
    Technical Track #A303  
    1:30 PM - 2:30 PM

     
    Internet Radio: Streaming Strategies for Radio Broadcasters
    Business Track #B303  
    1:30 PM - 2:30 PM

    2:45 PM
    Using Streaming Media in the Enterprise to Maximize the Effectiveness of Your Marketing Initiatives and Product Launches
    Technical Track #A304  
    2:45 PM - 3:45 PM

     
    Media Asset Management - Delivering The Most Value And Service To Your Customers With Your Content
    Business Track #B304  
    2:45 PM - 3:45 PM



















    Confirmed Keynotes

    Henry Soch
    Henry Soch
    Vice President, Healthcare Systems
    PHILIPS MEDICAL SYSTEMS NORTH AMERICA


    Rimas P. Buinevicius
    Rimas P. Buinevicius
    CEO
    SONIC FOUNDRY


    Scott Glasser
    Scott Glasser
    Webmaster
    NASA HEADQUARTERS


    Roger Dean
    Roger Dean
    Sr. VP & Director of Global Multimedia
    LEHMAN BROTHERS

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