At their best, interactive broadcast ads are rich, impactful and drive interaction in a way that other channels simply cannot. Yet they are not without their share of creative, production and operational challenges. Join the key stakeholders in the interactive broadcast advertising process – representing advertiser, creative, media planning and publisher perspectives – as they subject the practice to their own litmus test, and outline the path they believe the industry must follow to win their long-term approval.

• Susan Bratton,  Moderator, CEO, Cendara, Inc.
• Christine DeMaio, Director of Sales, AtomShockwave
• David Goldberg, General Manager, Yahoo! Launch
• Larry Harris, SVP, Executive Producer and Digital Creative Honch, FCBi
• Matt Feinberg, Senior VP Manager of National Radio, Zenith Media
• Matt Wasserlauf, Vice President of Sales, The Feedroom

Track 3