Streaming Media East 2002

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Conference Program Overview Beginner's Seminars Print Version

Interactive Broadcasting by the Numbers: An Update on Trends and Forecasts

See the leading research on the enablers of interactive broadcasting and drivers of advertising opportunities. Broadband penetration, home network proliferation, standards adoption, media deployment and resolution of talent fee issues are all combining to drive broader adoption of interactive broadcasting and create more diverse advertising opportunities.

Speakers

Adam Gelles, Moderator, Director of Industry Initiatives, Interactive Advertising Bureau (IAB)
Bill Rose, Vice President & General Manager, Arbitron
Denise Garcia, Research Director, Gartner G2
Joseph Laszlo, Senior Analyst, Jupiter Communications
Larry Rosin, President, Edison Media Research

Tuesday, October 01, 2002
11:15 AM - 12:30 PM

Track 3

For Registration questions please call 1-800-632-5537

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