Hear an update from industry leaders on the progress interactive broadcasting is enjoying as it grows in market penetration and advertiser acceptance. While several obstacles remain, none are unprecedented and a vision for the future of advertising through interactive broadcasting is beginning to crystallize. Learn what advertisers are capable of through interactive broadcasting today, and what the future holds for brand-consistent multi-channel campaigns.

• Joseph Jaffe,  Moderator, Interactive Broadcasting Consultant
• Dan Schwartz, Vice President of Advertising Sales, RealNetworks
• John Zehr, VP, Digital Video and Mobile Production, ESPN
• Karl Spangenberg, President & CEO, Lightningcast, Inc.

Track 3