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Panel: Using Streaming Tools to Maximize the Effectiveness of Your Marketing Initiatives and Product Launches
 

Because the need to attract, retain, collaborate with and better service customers has become more critical in today's environment, companies are now looking to rich media to gain an advantage. As demand increases, companies face no choice in keeping up with the times and the competition. Does a rich media investment in your site drive visitor loyalty and stickiness? How does streaming change the relationship between you and your customers, partners and investors, and more effectively deliver your desired message?

Speakers
  • Jack Powers,  Moderator, Director, IN3.org
  • Ashish Verma, Director of User Experience, YaYa LLC
  • Chas Edwards, VP of Business Development, Broadcast & Broadband, CNET Networks, Inc.
  • Jeff Schrock, Vice President and General Manager, Yahoo! Broadcast Solutions
  • Jon Klein, Founder, President & CEO, The Feedroom
  • Krishna Pendyala, Senior Vice President, Strategy & Consulting, Sonic Foundry, Inc.

Tuesday, October 01, 2002
2:45 PM - 3:45 PM

Track 1










For Registration questions please call 1-800-632-5537

Platinum Sponsors

RealNetworks Channel One Now

Gold Sponsors

Sonic Foundry Network Appliance


Media Partners

Streaming Magazine IN3.org





Confirmed Keynotes

Wednesday, October 2 - 1:45 p.m.
Chris Liotta
Chris Liotta

Senior Vice President & General Manager, Content Delivery Business Unit
NETWORK APPLIANCE

Tuesday, October 1 - 9:00 a.m.
Charles Fitzgerald
Charles Fitzgerald

General Manager of Platform Strategies
MICROSOFT, CORP.

Wednesday, October 2 - 9:00 a.m.
Anthony E. Scott
Anthony E. Scott

CTO
GENERAL MOTORS

Thursday, October 3 - 9:00 a.m.
Jon Miller
Jon Miller

Chairman & CEO
AMERICA ONLINE, INC.


Platinum Sponsors

RealNetworks

Channel One Now


Gold Sponsors

Sonic Foundry

Network Appliance


Media Partners

Streaming Magazine

IN3.org