Heckman is a new media visionary and monetization innovator who brings more than two decades of CEO operating experience as well as major media distribution relationships to 5to1. Heckman is the founder of seven start-ups, which includes five network roll-ups. He was chief strategy officer for Fox Interactive Media, where he architected and led negotiations for the landmark alliance between Google and MySpace, which produced nearly $1 Billion in cash-flow for News Corp. Among the major brands Heckman launched are Rivals.com, Rivals.net (Europe), Scout.com and NFL Exclusive.