Howard Greenfield is a digital media industry strategist and columnist and principal of Go Associates, a leading consultancy that develops and implements high tech product marketing and global business development strategies. Howard has held senior management and consulting positions with Sun Microsystems, Informix Software, British Telecom, Apple Computer, and other world leaders. He is the creator and former manager of Sun Microsystems’s first Media Lab and is now also a frequent contributor to industry publications. Mr. Greenfield did his graduate studies at Stanford University.