May 16-17, 2017 | New York Hilton Midtown

Registration

Monetizing Content

Show me the money! Content monetization is always key when analyzing the ROI of current and future investments in technology. Explore strategies and trends in monetization and the platforms that make video monetization possible.

Tuesday, May 10, 2017

11:45 a.m. - 12:30 p.m.

A102 - How To: Comparing And Choosing The Best HEVC Codec

Content distributors and aggregators adding HEVC to their delivery pipeline will have plenty of codec options, but who has the time to evaluate their features, output quality, and performance? No worries—codec specialist Jan Ozer has done the work for you. He’s evaluated leading contenders like x265, MainConcept, Beamr, Intel, and NTT and he’ll share his results. You'll walk away from this session with a much clearer picture of the strengths and weaknesses of your HEVC encoding options for VOD streaming.

Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media

B102 - Secure OTT: The Do's And Don't Of Multi-DRM In An HTML5 World

The industry has made big strides forward in bridging the divides between HLS and DASH, Fragmented MP4s and Transport Streams, CBC and CRT, and the myriad little details that continue to cause fragmentation and chaos in delivery and rendering of DRM-secured content to devices. Achieving cost-effective, cross-platform secure playback remains a critical yet mostly unsolved challenge. While the unified vision of HTML5 and seamless playback across browsers is still several years from potential fruition, there are methods to conquer the madness and implement delightful, yet secure, OTT services. This presentation will provide an update on the state of DRM including insight into the apps vs browsers debate, customer needs, and best practices recommendations.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan
3:30 p.m. - 4:00 p.m.

DT106 - Discovery Track

How to Engage Members, Attract Partners and Generate Revenue: The ROI of Webcasting for Associations
3:35 p.m. - 3:55 p.m.

Learn how Ontario Hospital Association uses video to engage members, create valuable new partnerships and generate new revenue without new staff or fundraising. The non-profit reaches more than twice the number of people using webcasts than it would through face-to-face meetings and achieved a 280% ROI in less than a year.

Todd Hutchings, Director of Distance Learning, Ontario Hospital Association - Sonic Foundry
4:00 p.m. - 5:00 p.m.

B105 - SPECIAL SESSION: How Special Operations Veterans Can Impact The DNA of You & Your Organization

Session produced by
Tactivate

Veterans from the military Special Operations Forces (SOF) community are among our nations greatest   untapped economic assets. The skills learned and honed while in service are directly applicable and invaluable when effectively employed in the private sector. This session with former Special Operations veterans and entrepreneurs will explore how the notions of situational awareness, transparency, empathy, adaptability and integrity inherent to the SOF community can and should be incorporated in your life and within business irrespective of industry.

Jesse Levin, Founder - Tactivate
Matthew "Griff" Griffin, Co-Founder - Combat Flip Flops (Former Army Ranger)
Trey Russell, Captain - U.S. Army, Special Forces

DT107 - Discovery Track

The Evolution of Online Broadcasting on Social Media
4:00 p.m. - 4:20 p.m.

Streaming directly to social media has exploded. Everyone is looking to enhance their content and expand what they produce on these platforms without a large budget or production team. LiveU’s VP of Engineering, Dan Pisarski will conduct a lively presentation where he looks at the ins and outs of live streaming to social media – and how to get broadcast quality productions out of cloud-based streaming solutions. How are brands and production companies producing content and syndicating online? Which software and service offerings are available to produce everything in the cloud? How can we expect the live production to evolve further? What does the live streaming workflow look like today and how can content creators prepare for the future?

Daniel Pisarski, Vice President of Technology - LiveU
Secure, Real-Time Watermark Detection For Effective Piracy Monitoring
4:25 p.m. - 4:45 p.m.

Piracy monitoring systems must evolve from sending DMCA whackamole notices to real-time watermark detection. However, pirate content originates from multiple sources using different watermarking technologies. Using new audio/video watermark detection techniques, learn how torrent and cyberlocker monitoring providers can streamline piracy monitoring workflow to curtail the supply of unauthorized content.

Attend this session for your chance to win: DWA-branded mugs

Graham Oakes, CEO, Media Science International (MSI) & Digital Watermarking Alliance Chairman of the Board - Digital Watermarking Alliance


Wednesday, May 11, 2017

11:45 a.m. - 12:30 p.m.

A202 - Metrics Matter: Using QoE To Make Viewers Happier

The worst way to find out that viewers aren't having a good experience is via angry support emails or Twitter. If you have the right data at hand, getting out in front of problems your viewers might be seeing is crucial to keeping viewers happy and watching. This discussion will dig into real world examples and approaches to collecting, utilizing, and making QoE data actionable in order to improve the viewer experience.

Moderator: Matt McClure, Head of Product Engineering - Mux
Matt Fisher, Lead Engineer Player Core - Vimeo
Zac Shenker, Principal Video Software Engineer - CBS Interactive
Flavio Ribeiro, Lead Engineer - The New York Times
Brian Kaiser, CTO - Hudl

D202 - 360/VR Video Streaming in 2017

360 and VR video are one of the major topics in the industry this year. This panel will discuss which platforms content provider are targeting, i.e. Web, Smartphones, or VR head-sets. In particular the panel will discuss which projections, streaming formats, and rendering techniques are used to stream content today. It will also discuss how new codecs like HEVC, VP9 or AV1, or new streaming standards like Omnidirectional Media Application Format (OMAF) of MPEG will enable better quality and new use cases.

Moderator: Stefan Lederer, CEO - Bitmovin
Devon Copley, Head of Product, VR Platform/Ozo - Nokia Technologies
Tony Mugavero, CEO - Littlstar
Glenn Goldstein, Chief Technology Convergence Officer - Viacom
Andrew Asnes, Founder, Creative Director - RoundHill VR

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