Formats, Protocols & Standards
With almost no standards when it comes to video formats, protocols and platforms, making bets on how it will all play out is challenging. Learn the reality of what you can expect when it comes to HEVC, 4K, MPEG-DASH and HLS.
Tuesday, May 10, 2017
10:30 a.m. - 11:30 a.m.
DT101 - Discovery Track
How to Apply Content-Adaptive Encoding to Reduce Bitrates Up to 50% Without Any Loss in Quality
10:30 a.m. - 10:50 a.m.
This session will present Beamr’s content-adaptive technology and its role as a stand-alone bitrate optimizer for already compressed H.264 files, and Beamr’s content-adaptive rate-control which when integrated with the encoder enables HEVC 1080p at just 1.5Mbps. Attendees will learn why the fixed recipe approach to encoding is not sufficient to achieve the low bitrates that congested networks require with the quality that is being demanded by consumers.
Attend this session for your chance to win: For every qualified OTT content distributor, managed service operator, telco, or media & entertainment company who attends the session, Beamr will grant a free 45-day evaluation license of up to ten (10) Beamr 5 or Beamr Optimizer instances. Beamr 5 is the world’s best HEVC software encoder SDK and Beamr Optimizer, formerly known as Beamr Video, is widely acclaimed for it’s ability to reduce bitrates by up to 50% without video quality degradation. For those looking to experience the benefits of the Beamr optimization process as part of their HEVC encoding workflow, Beamr will grant an upgrade to Beamr 5x which is the world's highest quality HEVC encoder able to produce 4K at less than 10Mbps and 1080p at just 1.5Mbps. A small administrative fee will be required, but qualified customers will have the option of putting these files into their production workflows. Not every company will qualify and Beamr reserves the right to deny any evaluation or upgrade request.
Not Just Another Technical Solution – Movingimage Enterprise Video Platform (EVP) Impacts Your Life
10:55 a.m. - 11:15 a.m.
Video is changing the way companies function. Advanced Enterprise Video Platforms (EVPs) power corporate intranets and allow marketers to reach customers via multiple channels. The key element that is changing the market is how content creation has shifted from using professionally designed content to employee-generated content. For this shift to be successful, EVP tools must be easy to use for employees at all levels. Plus, EVPs also must serve as the central integration hub for video-related technologies, from intranet CDNs to 360° VR video. In this presentation, we will focus on how video is changing the way companies like DHL, Volkswagen, Vodafone and Allianz operate, how video can be used to improve the customer experience, key integration challenges and the importance of having added levels of security within the EVP.
11:45 a.m. - 12:30 p.m.
C102 - Increasing Viewership and Video Revenue with Syndication & Social
Social networks have experienced an explosion in video consumption. As a result, they have become increasingly more important to publishers and content owners for discoverability, audience reach and monetization. In this session you will hear about the landscape for video across social platforms and how to take advantage of the opportunities at scale. Learn about how content owners can delight audiences and generate revenue while maintaining brand visibility on social, and the importance of viewing metrics in social distribution during this interactive discussion.
, Digital Operations Manager - Tribune Media
D102 - Media Processing Workflow For OTT Delivery: Software Versus Hardware Platforms
While traditional media delivery is mainly driven by hardware platforms, OTT delivery solutions rely a lot on software processing from ingest, to transcoding and playback especially with the migration of the whole media processing chain to software-dominated cloud compute services. This presentation will go through the pros and cons of software and hardware processing solutions. It will also discuss recommended processing components to build an OTT platform especially with the convergence between OTT and broadcast applications.
DT102 - Discovery Track
Is H.265 All That Its Cracked Up to Be?
11:45 a.m. - 12:05 p.m.
The bandwidth savings and encoding performance of HEVC is undeniable, but how does it fit into existing workflows? This discussion will cover the pros and cons of moving to H.265, how to get the most out the new compression standard, and best practices for integrating HEVC without reinventing your workflow.
Why Operational Analytics Are Vital to Support Live Streaming QoE
12:10 p.m. - 12:30 p.m.
While the price of success is high, the cost of failure is even higher. Using operational streaming analytics to monitor and support streaming media deployments is as important as—and in many cases more mission critical than—just deploying an in-player streaming analytics solution. In-player and last mile solutions focus on issues as they affect the customers, which is often too late and does little to improve customer retention and minimize churn. Operational streaming analytics alert content distributors and live streaming solution providers to delivery problems as they happen and provide immediate solution responses, before they become end user issues.
Attend this session for your chance to win: GoPro Hero 5 ($399 value)
1:45 p.m. - 2:30 p.m.
C103 - Implementing Methods For Reducing Video Bitrates While Retaining Quality
This session will provide practical methods for reducing bitrate and retaining the full video quality. Hear how streaming service providers and multi-service operators are applying these techniques to reduce network traffic, improve quality of service, and meet today's consumer video quality expectations for 4k, and other advanced video services.
, VP, Technology & Chief Architect - Fandango
, VP, Solutions Engineering, Deluxe Delivery Services - Deluxe Entertainment Services Group
, VP, Video Engineering - Verizon Digital Media Services
D103 - The Future of TV is Now: Time To Deliver on the Promise
2017 continues to see big disruption in the TV space. The problem that exists with Internet TV and OTT is that the “consumer experience is terrible.” Many believe that hardware platforms and content providers must come together to address the problem of “how do I easily find what I’m looking for?” While some device manufacturers are developing better universal search, there are still huge unresolved problems for viewers, including inconsistent access to content across platforms, a wide variety of user experiences, and getting unbiased recommendations. This panel will include key players - hardware companies, software companies, and publishers - as they talk about how consumers want to watch video and what the future of TV will look like.
, Senior Product Manager, TV Apps - Vimeo
DT104 - Discovery Track
A Case Study in Maintaining High QoE in the Era of Internet DDoS Attacks
1:45 p.m. - 2:05 p.m.
The business of TV is continuously shifting toward the internet and viewers are demanding that OTT content be at their fingertips. In this multi-CDN case study, Ed will discuss how one major publisher has been working with Conviva to deliver one of the best streaming experiences available, leveraging the publisher's proprietary technology stack in concert with Conviva’s data. This solution automatically selects the best CDN based on real-time CDN throughput, cost-efficiency, and bandwidth.
Attend this session for your chance to win: Roku Premiere ($80 value)
Learn How to Build 4K and VR/360 Live Streaming Workflows in Minutes
2:10 p.m. - 2:30 p.m.
Starting from scratch, we’ll show how to do 4K live streaming in minutes. Using technologies from Wowza and others, we'll deliver live adaptive bitrate streaming, record the video for on-demand playback, and deliver the live feed with global any-screen streaming. In the remaining time, you’ll see how to leverage 4K to create an immersive VR/360 experience.
, Director of Product Marketing - Wowza Media Systems
2:45 p.m. - 3:30 p.m.
A104 - How To: Getting Started with VR/360
Virtual Reality (VR) and 360-degree are emerging as two of the most innovative live streaming trends, powering events such as sporting events, concerts, corporate meetings, education, medicine, military applications, and many other areas. In this interactive session, you’ll get to try live demos and get more familiar with the technology as we walk through some common 360-degree live streaming workflows, including the Lollapalooza Berlin 2015 music festival that allowed virtual attendees to attend the live concert series and be immersed with the band on stage. Most VR technologies use industry-standard streaming protocols that can be implemented with common streaming servers and platforms. We’ll show a few examples of fresh on the market 360-degree camera examples, and also review how playback is achieved using common player apps.
B104 - The Business Of Skinny Bundles and Consumer Choice
In recent months, Pay TV carriers and streaming providers like Hulu and YouTube have introduced "skinny bundles" in an effort to prevent cord-cutters and/or attract younger, price conscious consumers. But many of these offerings don't provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts will discuss the latest research on consumer channel priorities and pricing analysis and provide perspectives on what types of bundles consumers want to watch.VR and 360 video are one of the major topics in the industry and this panel aims to ask how important this new form of content really is and how easy or hard it is to provide this content to viewers today. What are the technologies and standards to use today to stream 360/ VR content? What technologies need to be used for web, mobile web, apps, TV sets, etc., and can the industry provide the necessary quality to satisfy customers?
4:00 p.m. - 5:00 p.m.
B105 - SPECIAL SESSION: How Special Operations Veterans Can Impact The DNA of You & Your Organization
|Session produced by|
Veterans from the military Special Operations Forces (SOF) community are among our nations greatest untapped economic assets. The skills learned and honed while in service are directly applicable and invaluable when effectively employed in the private sector. This session with former Special Operations veterans and entrepreneurs will explore how the notions of situational awareness, transparency, empathy, adaptability and integrity inherent to the SOF community can and should be incorporated in your life and within business irrespective of industry.
, Founder - Task and Purpose (Former Marine)
DT107 - Discovery Track
The Evolution of Online Broadcasting on Social Media
4:00 p.m. - 4:20 p.m.
Streaming directly to social media has exploded. Everyone is looking to enhance their content and expand what they produce on these platforms without a large budget or production team. LiveU’s VP of Engineering, Dan Pisarski will conduct a lively presentation where he looks at the ins and outs of live streaming to social media – and how to get broadcast quality productions out of cloud-based streaming solutions. How are brands and production companies producing content and syndicating online? Which software and service offerings are available to produce everything in the cloud? How can we expect the live production to evolve further? What does the live streaming workflow look like today and how can content creators prepare for the future?
Secure, Real-Time Watermark Detection For Effective Piracy Monitoring
4:25 p.m. - 4:45 p.m.
Piracy monitoring systems must evolve from sending DMCA whackamole notices to real-time watermark detection. However, pirate content originates from multiple sources using different watermarking technologies. Using new audio/video watermark detection techniques, learn how torrent and cyberlocker monitoring providers can streamline piracy monitoring workflow to curtail the supply of unauthorized content.
Attend this session for your chance to win: DWA-branded mugs
, CEO, Media Science International (MSI) & Digital Watermarking Alliance Chairman of the Board - Digital Watermarking Alliance
Wednesday, May 11, 2017
11:45 a.m. - 12:30 p.m.
C202 - Monetizing The Local Live Video Opportunity
From innovative apps that can be powered by an iPhone to increasingly high-quality rigs that make local video look like it was shot by a pro, we are on the precipice of an explosion of compelling video that will be streamed live, both by entertainers and people in communities everywhere. Both established and new media is well-positioned to capitalize on this emerging opportunity, leveraging events that span local music, sports, and community meetings. The session will explore the opportunities to monetize these events and what partner opportunities and strategies could help.
12:30 p.m. - 1:45 p.m.
DT203 - Discovery Track
The 5 Myths of Cloud-Based Encoding
12:45 p.m. - 1:05 p.m.
The volume of content being brought online coupled with the increase in video processing to serve device-based consumption will far outpace content companies’ managed workflow growth, creating a need to expand encoding and streaming workflow capacity. Bitmovin will discuss this challenge, its hybrid cloud workflow and common myths regarding cloud-based encoding solutions.
Attend this session for your chance to win: Nintendo Switch, $299 value
Can’t We Do Better Than TCP? Streaming High-Quality Live Content With RTMP, HLS, or DASH Over Aspera FASPStream
1:10 p.m. - 1:30 p.m.
Successfully stream high-quality near-live content over the Internet can quickly become a near impossible task. Bad network conditions, latency and distance are known to dramatically impair video streaming. Various products and services have been introduced, such as forward error correction over UDP, peer-to-peer distribution and CDNs. However, none provide the same universal quality and "zero-delay" transmission needed for a great experience. Aspera FASPStream is the first open video transport solution capable of live streaming high-quality video globally over commodity Internet networks with low buffering and negligible start-up time. This session will outline how to integrate the Aspera fasp.io software suite with standard RTMP, HLS and DASH workflows on browser, desktop, mobile and set-top box platforms.
1:45 p.m. - 2:45 p.m.
DT204 - Discovery Track
Buy vs Build Your Video Player: Maximize Your Investment
1:45 p.m. - 2:05 p.m.
Should you buy or build the video player of your video service? It's a key question every video service should answer when planning for a future full of video content, interaction and consumer engagement. As the video player is a critical part of the viewer experience, it is often seen as a key asset of the video service, resulting in a decision to build it in-house. But what is the true cost of building an in-house video player solution? And why do some video publishers, telco’s and broadcasters opt for buying a video solution in the interests of development and maintenance cost, scalability and quality of experience? During this session Pieter-Jan Speelmans will explore pros and cons of both options and will discuss with you how you can maximize your strategic investment.
Attend this session for your chance to win: A bag of Chokotoff Cote d'Or ($15 value)
Making IP Video Better Than Broadcast
2:10 p.m. - 2:30 p.m.
Today very little Premium Video traffic is viewed primarily using IP delivery technologies. Primarily because users aren’t as satisfied with the quality of the delivery when compared to traditional Broadcast delivery. In this session we will discuss how close this “Quality” gap and even have IP delivery surpass the quality levels associated with Broadcast.
Attend this session for your chance to win: Deluxe 9 Piece Wine Tool Set ($20 value)
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