As managing director of MSN strategy and planning, Mr. Bernstein develops long-term strategies for MSN's data solutions and audience segmentation; and works directly with industry groups and standards organizations on advertising, reporting, reach and frequency standards He has expertise in media measurement and metrics, developing synergies between traditional media and online channels, and database marketing. Previously Jeffrey helped found the BBDO Interactive Group, where he worked with VISA, Federal Express, M&M Mars, General Electric, Pepsi and Pizza Hut. He chairs the IAB Ad Standards Committee... Recent speaking engagements include sessions on media standards at the Northwestern Kellogg Graduate School of Management, iMedia, Jupiter IAB Conference, and Washington, DC AD Council... Quoted in Ad Age, Media Week, and The New York Times... Holds Bachelor of Arts in political science from Miami University, Ohio; and studied impressionist painting at the Sorbonne in Paris.