Jason Arend is currently the Director of E-Commerce, Online Marketing and Creative Services for all PFI companies as well as the production director of their internationally syndicated television show "Shopping Western Style". With degrees in both Electronic Media Production and Computer Science Jason became a media instructor for OTC at the age of 19 where he currently serves as the Chairman of the Electronic Media Production Advisory Committee. Jason has received numerous awards in media, marketing, web development and design while woking in post production for ABC affiliate KSPR 33 and under his own studio Creative Deviance. Since joining PFI in 2007 he has helped grow their web division from a small 4 man operation to a global brand that now ships to over 40 countries. Jason has spent the last year developing a comprehensive multichannel strategy that uses video to successfully drive sales, increase conversions and raise brand awareness for all PFI companies.