As VP/Creative Director, Content Integration and Distribution, Christine works across all of Digitas's brands to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG.  As a leader of Digitas's branded content arm, The Third Act, Christine has helped conceptualize, develop and launch streaming media content programs and campaigns for major marketers like Mars' Starburst candies, among others.  Her work in the industry has contributed to top honors including: Cyber Lions silver and bronze, Caples Award, OMMA Award, New York Festivals, Echos, and The One Show.  She is a regular contributor on issues in web video, streaming media and branded content.