Goroch has been an analyst in the media industry for more than 10 years, covering areas including cable, digital satellite, consumer electronics, Internet, digital video and music. She has authored expert analyses focusing on digital media entertainment and technology for firms such as Paul Kagan Associates, Adams Media Research, Cowles Business Media, and Digital Tech Consulting. Her work has appeared in The New York Times, The Wall Street Journal, Broadband Week, and Broadcasting & Cable.