Ian Schafer, President and Founder of Deep Focus, consistently redefines the way entertainment properties are marketed online. As former VP of New Media at Miramax/Dimension Films, Ian conceived and oversaw execution of their most popular online campaigns. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus' current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others. Ian has been featured as an expert in online entertainment advertising and marketing in Variety, The Hollywood Reporter, Advertising Age, iMedia Connection, MediaPost, and on CNN. Ian is also currently a Rich Media & Streaming Video Advertising expert for Jupiter Media's ClickZ Network, publishing a bi-weekly article.