Brent Roraback manages product development for Atlas On Demand, a new division within the Atlas digital marketing technologies unit of aQuantive, Inc. Brent has been with Atlas since its inception and with the aQuantive group of companies since 1999. During that time Brent has managed and guided the development of ad serving, creative management, and rich media products. Brent has also consulted with leading ad agencies on all aspects of their rich media campaigns, from media strategy and creative authoring, to technical implementation and analytics.
 
In his new assignment in Atlas On Demand, Brent and his team are extending Atlas's current base of technologies into the world of video on demand, creating an end-to-end system for managing the video ad campaign workflow, enabling the analytics marketers demand to measure success.