Eric Ronning is Managing Partner of Ronning Lipset Radio,  a company he co-founded 2 years ago to represent Online Radio broadcasters and their :30 and :60 second commercial inventory to traditional radio advertisers.  Ronning Lipset represents AOL Radio, Yahoo! Music's LAUNCHcast, Microsoft's MSN Radio and Windows Media Group and Live 365, the largest broadcasters in Online Radio.

Ronning spent four years with Yahoo! in its New York office as an Executive Director. During his tenure, he led a team responsible for successfully building Yahoo!'s reputation and market share with advertising agencies and Fortune 500 company clients. Prior to that, he was Regional Vice President for Clear Channel National Radio Sales/Interep in the Southeast region. Ronning's background also includes posts as VP/Director of Sales for D&R Radio/Interep and Sales Manager for Blair Radio in Los Angeles.