Tolman, a Managing Director with The Jordan, Edmiston Group, Inc. (JEGI), represents online media, services and technology companies, as well as broader media firms seeking to expand in the marketing and interactive sectors. Notable engagements include: PointRoll, in its sale to Gannett; Bitpipe, in its sale to TechTarget; and Moreover Technologies, in its sale to VeriSign.

Tolman brings a unique combination of experience as a CEO and business builder in both traditional and new media companies, as well as in corporate finance and M&A. Prior to joining JEGI, Mr. Geffs was CEO of Internet Broadcasting Systems, a national network of 70 local television Web sites operated in partnership with NBC, Hearst, The Washington Post Company and other major broadcasters. With a staff of 250 and $60 million in advertising volume, IBS remains one of the earliest old/new media platforms to reach both scale and profit.

Previously, Mr. Geffs held a series of senior executive positions in media. He began his career in the M&A department of Lehman Brothers, and also consulted for media companies with McKinsey & Company, an international management consulting firm. Mr. Geffs earned an MBA from Harvard Business School as a Baker Scholar and a BA in English and a BS in Engineering Physics with Honors from the University of California at Berkeley.