Justin is Co-Founder and VP Market Development for Liveclicker, Inc., an early stage technology startup, where he is responsible for developing the overall market for video commerce in the e-commerce industry. Video commerce is a new paradigm for facilitating e-commerce through video content, leveraging both established and emerging online marketing channels. Additionally, Justin is President and Founder of the Video Commerce Consortium, the industry's largest trade group devoted to advancing the use of video in e-commerce. The VCC currently counts over half the Top 500 retailers as members.

Justin has extensive experience in the online marketing industry, especially as it pertains to e-commerce. Prior to Liveclicker, Justin led the services practice for WhatCounts, Inc., an email marketing services provider, where he was responsible for all services revenue and management. He also founded the Email Marketing Roundtable, an industry discussion forum that represents over 1,500 email marketers worldwide including the majority of the largest online retailers in North America.