Evan Berg is Vice President of Corporate and Business Development at Visible Measures, a provider of independent third party measurement solutions for Internet video publishers and advertisers. Visible Measures' patented measurement approach delivers unmatched visibility into Internet video content consumption and viral distribution. Prior to joining Visible Measures, Evan spent over two years at Brightcove, a leading Internet TV platform provider. At Brightcove, Evan helped video publishers monetize their content by working with online advertising networks while also enabling publishers to distribute their Internet TV content to web portals, web syndicates and TVs. Previously Evan was Senior Director, Business Development at Macromedia, where he led several strategies including Macromedia's rich media advertising initiative and Flash's evolution into a video player. Evan joined Macromedia via their acquisition of Allaire, where he was a member of Allaire's Business Development team. Prior to joining Allaire, Evan was a corporate finance lawyer with a focus on securities, venture capital, technology licensing and M&A.