Andrew Rosenman <mailto:rosenman@verizon.net>  is the founder and president of Arise Communications Inc., a strategic marketing concern in New York specializing in emerging technologies and their application to brand advertising. Rosenman has throughout his career worked with leading automotive, technology and household brands to deliver breakthrough, first-in-class marketing campaigns utilizing new technical platforms. He was most recently the Account Director for interactive agency Critical Mass where he managed the full complement of Mercedes-Benz USA integrated online marketing initiatives. Arise clients include several advertising agencies, leading consumer brands, and national cable companies.