Nico McLane is the Director of Interactive Media at Imagine 360 Marketing, an integrated marketing communications agency based in New York City, where she is responsible for spearheading the company’s interactive and new media projects.

McLane is an extremely accomplished digital media architect and product development specialist with extensive experience in planning, designing, developing, branding, and launching high-impact new media products and presentations, specializing in streaming media. She has presented at conferences including Streaming Media East and the Government Video & Technology Expo and has been published in trade publications such as the Streaming Media Sourcebook and cited as an expert in various trade journals. McLane is co-inventor of StreamAware, a patent pending streaming media diagnostic application, and devised the architecture and methodology behind iProgram.tv, a live streaming to mobile application.

Prior to joining Imagine 360 Marketing, Nico consulted for Maven Networks as Project Manager for the FoxBusiness.com online-video launch after serving as Vice President and Marketing Services Manager for The Broadcast & Streaming Media Development Group at JPMorganChase for several years. Her career has spanned over 12 years in new media technology during which time she consulted for companies including Vulcan Northwest, SONY, Bloomberg, NBC, Nickelodeon, RAW Interactive, and Centerseat LLC.