by Eric Schumacher-Rasmussen
November 23, 2009

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Roku announced its Channel Store on Sunday, making available content from blip.tv, Revision3, Mediafly, Pandora, Twit.tv, and others available via its line of set-top boxes.

We've known this has been coming for a while, so the content itself is no surprise, but we didn't know exactly when it would become available. Roku owners can either download a software update manually to be able to access the new content, or they can wait for the company to deliver the update automatically sometime in the next two weeks. Once a user downloads the software, he or she will need to enter registration codes on the individual sites like blip.tv or Revision3 to activate the channel on the Roku device.

While it's nice to see the additional content and the ability to view your photos from Facebook and Flickr and your videos from Motionbox, Roku's overall content offering still needs work. As Kurt Scherf, vice president and principal analyst at Parks Associates, told , the new content "is a nice addition, but it's not the jackpot content. It ain't a cable killer."

Roku's Jim Funk spoke to Scribe Media's Peter Cervieri at Streaming Media West last week in a Red Carpet Interview sponsored by Brightcove: