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Platinum Sponsors: Teradek, Videoguys, Telestream Gold Sponsors: LiveU, NewTek Silver Sponsor: Vitec Video Innovations, nanocosmos

Live event streaming is on fire, but with so many moving parts, you need in-depth guidance on planning, workflow, and execution. This Superguide is designed as the ultimate 2016 reference for how to professionally stream a live event. Inside this issue, you find professional insights into these topics and more:

• Must-have tools/products that make the job easy— hardware, software, and services
• Experienced workflow tips from case studies and real-world examples
• Data on the latest trends in live event streaming
• Budget vs. massive-scale events
• Monetization
• Marketing, SEO, and mission-critical analytics

Platinum Sponsor: Teradek, Gold Sponsors: Videoguys, Matrox, Osprey Video, Zixi

What’s the biggest key to making an informed buying decision? References, especially on big purchases.

Online video has always been blessed and cursed with the notion of “promise.” As passionate as some companies are, let’s face it—much of this industry is still the Wild West. Say what you want, but our industry is still in startup mode, and as the target solution continues to run down that never-ending hallway just in front of you, a customer has to risk being the first, and hopefully reap the rewards. This is what makes it difficult to find case studies in the online video space. While some vendors will tell you the reason is that their customers don’t want to give away their “secret sauce,” the reality is that companies don’t want to put themselves out there for scrutiny, especially if they are publicly traded, albeit in a recovering economy. There are big dollars being spent on trial and error in our space, but many companies have yet to see much in the way of returns. This is finally changing now.

That’s why we decided last year to launch an annual Case Study Superguide in the Sourcebook - this is #2. This is where you’ll find companies that have self-selected their participation in this sponsored supplement. The companies participating are very eager to tell you about their successes and have put a lot of resources into making these case studies openly available to you ... their potential future case study. They want to earn your business by proving to you that they have what it takes to help make you successful in an exploding market that is a moving target. If you’d like to contact one of these companies, you’ll find all their information on the last page of this publication, or you can always contact us directly for a personal introduction.

Gold Sponsor: Wowza Silver Sponsors: AllDigital, Telestream, Kollective

What mission-critical gear and processes do you absolutely need to keep onsite, and what can you offload to the cloud to maximize control, workfow, and efficiencies? This Superguide explores all aspects of dealing with on-prem, cloud, and hybrid workflows: cost structures, future-proofng, trends, and the must-have latest products and services to get the job done in 2016 better than ever before. 

Gold Sponsors: Wowza, Elemental Silver Sponsors: DVEO, Anvato, voddler

As new standards and formats like MPEG-DASH and HEVC begin to take hold, video publishers face challenges on two fronts: adapting to these new technologies, while at the same time getting the most out of the technologies they’ve been using for years and that still account for the majority of video published and consumed online. The Streaming Media Superguide to Transcoding, Serving, & Delivery will help you make sure you’re caught up with the latest and greatest approaches to both new and old methods, ensuring your viewers get the best video and experience possible, no matter what technologies are being deployed behind the scenes. 

Download it today, for free.

Gold Sponsors: Kaltura, Hive Silver Sponsor: Epiphan Video

One of the surest ways to improve an organization’s bottom line is to utilize online video for both internal and external communications. And unlike days past, when video communications were reserved for large-scale events, solutions are now available that make video the cost-effective choice for everything from executive announcements and external marketing to departmental presentations and small group training sessions. 


Valuable contributions from leaders in the enterprise video space can only be found here, in the 2015 Streaming Media Enterprise Video Superguide.  Download it today, for free.

Gold Sponsor: Dash Industry Forum. Silver Sponsors: Bitmovin, Unified Streaming, Iradeto, NeuLion, Nagra Kudelski, Digital Primates

A year has passed since the last MPEG- DASH Superguide was published. This year saw a significant growth of DASH deployments as well as its more mature implementations, including the powerful features of the MPEG-DASH 2nd edition standard, which have no counterparts in other adaptive streaming specifications.  

For anyone in the video industry, this is a must read installment.

Gold Sponsors: Kaltura, Vindicia, VerseDigital Silver Sponsors: DVEO, MediaMelon, Verimatrix

When it comes to OTT, I’ve said it before: Buyer beware. In 2009, Streaming Media was tracking about 95 different online video platforms (OVPs) in a crowded market that was driving margins down to the breaking point only a company like Walmart would be satisfied with. Soon after, we saw a major drop-off and another plunge in the online video industry.

But like the Phoenix it’s always been, our industry reinvented itself, rising from the ashes with an entirely new quest to rule the over-the-top supply chain. I’ve never really been a fan of the term “over-the-top”; as others have pointed out, it implies something sneaky. Maybe a few years ago the idea of a legitimate, subscription-based internet service challenging traditional TV broadcast was taken about as seriously as a Hobbit bringing down Sauron, but many—and I do mean many—vendors figured it would be a good idea to rebrand themselves as OTT solutions. Why? Partly to capitalize on a trend, but also to differentiate their value proposition and target market. The only problem was, there wasn’t much of a market to sell to. We are talking about a situation of over 100 companies chasing 10-15 potential clients who didn’t want to disrupt their revenue model with experimentation.

So what happened? Our industry declined. Money dried up; sales were scarce. Several companies didn’t survive or simply sold their business (on the cheap) to others. But as J.R.R. Tolkien wrote, “Not all those who wander are lost.”

Then, something wonderful happened last year...

Platinum Sponsors: LiveX, Wowza Media Systems, Adobe Primetime, iStreamPlanet, Teradek - Gold Sponsor: Vitec Video Innovations Silver Sponsors: Telestream, vMix, Sony, Media Excel, Epiphan Video, NewTek

How To Stream A Live Event

How do you stream a live event? That’s quite the loaded question, isn’t it? It’s very complex and you want to do it right—on budget, and without fail. And there are so many variables— from the type of event to the type of viewer—that it’s easy to end up with an inefficient workflow or the wrong equipment for the job.

This year, what we’ve done is create a really, really powerful Superguide all about live streaming, with contributions from some of the best and brightest people and companies in the business today. These folks want to earn your business by showing you great tips, great tools, and great examples, and that’s exactly what you should expect from a Streaming Media Superguide—the ultimate, jaw-dropping resource, built to help you do your job better.

To make this guide even more “super,” our editorial department has added a “recommended reading and viewing” section to help you dig even deeper in your search for success with live streaming. On the back page of this Superguide, you’ll also find contact information for the companies that put this together as well as links to their Streaming Media Industry Sourcebook directory listings, which will give you a comprehensive look at who they are, what they do, and all the press and editorial coverage they ever got from Streaming Media, going back to the year 2000. How solid is that

If you have any questions or suggestions regarding the Streaming Media Superguides or the content within, let us know at—we answer every email. 

Gold Sponsors: Haivision, Wowza Media Systems, Mirror Image Silver Sponsors:, Osprey by VarioSystems, Epiphan Systems, Matrox, Influxis, Chatroll

What’s really at the heart of an informed buying decision? References, especially on big purchases. When shopping for a major purchase be as informed as possible, and not just from the supplier interview process. 

We decided that in this year’s Sourcebook (2015) we’d launch a new annual Superguide: the Case Study Superguide. This is where you’ll find companies that have self-selected their participation in this sponsored supplement. The companies participating are very eager to tell you about their successes and have put a lot of resources into making these case studies openly available to you ... their potential future case study. They want to earn your business by proving to you that they have what it takes to help make you successful in an exploding market that is a moving target. If you’d like to contact one of these companies, you’ll find all their information on the last page of this publication, or you can always contact us directly for a personal introduction


Gold Sponsors: Haivision, RGB Networks Silver Sponsors: Telestream, Level 3, Wowza Media Systems, Intel

A Down-to-Earth Look at Cloud Video

If 2014 was the year that cloud computing for video reached the tipping point, then 2015 will be the year that it becomes the rule rather than the exception. For everything from acquisition to delivery—almost everything from the camera onward—the cloud offers myriad advantages over on-prem solutions, and this year you’ll be hard-pressed to find a video publisher of any size who isn’t using it for at least some of their workflow in the cloud.

Some media companies will use the cloud for just a few processes, while others might employ cloud solutions for virtually everything, including acquisition, storage, encoding/transcoding, packaging, and delivery. But whether you’re looking to the cloud to help with one part of your workflow for seeking a soup-to-nuts solution, the articles in this Cloud Video Superguide can help you assess your needs and determine what will work best for your unique situation.

Let’s face it—there’s no one-size-fits-all solution. But each of the companies represented in the Superguide have shared their considerable experience and expertise to help you find the answers you’re looking for, perhaps to questions you didn’t even know you had.

And that’s what the Streaming Media Superguides are all about: Helping you find the answers to your most crucial questions and solve your most vexing problems. Each Superguide in 2015 has a different focus; taken together, they’ll provide both a high-level overview and a deep dive into the biggest issues facing streaming video publishers of all stripes.

Here’s what you can look forward to in the Superguides for the rest of 2015:

• March: Real-World Case Studies From Across the Industry

• April: Advanced Encoding and Formats

• May: Live Streaming

• July/August: MSO Platforms

• September: Multiscreen Video

• October: Enterprise Video

• November/December: Transcoding, Serving, and Delivery

What do you think about cloud video? We want to hear from you. Please give us your feedback on this Superguide by sending a note to our team at

–Joel Unickow • Publisher

Platinum Sponsor - BuyDRM Gold Sponsors: Vindicia

From the Publisher's Desk:

In October, when we covered HBO’s announcement that it would be launching an online-only streaming service, I got into an interesting debate with one of our writers. He argued that this signaled the tipping point of how video content was being consumed and said that traditional broadcast was all but swinging from a rope. I believe there’s something else at play...

Platinum Sponsor - BuyDRM Gold Sponsors: Dash Industry Forum, Digital Primates, Wowza Media Systems, castLabs, UStream, Verimatrix, VisualON

DASH’s Time Has Come 

By now, you’ve probably read enough to understand what DASH is and why it’s important. But let’s boil it down to the most important points: DASH is an adaptive bitrate streaming technology for delivering multimedia—i.e., video. It’s a codec-agnostic technology designed to partition and deliver congruent pieces of a multimedia file to a client, using HTTP. Along with network conditions and other variables, the receiving device (such as a smartphone, tablet, set-top box, smart TV, or computer) dictates which “chunks”—each of which contains a different resolution and bitrate—to deliver to ensure uninterrupted play of the file as a whole. Of course, adaptive bitrate (ABR) streaming has been around for a while. If you ever watched a cat playing a piano and it got fuzzy for a few seconds, you experienced a version of ABR. But was it DASH doing the heavy lifting? Almost certainly not. That’s changing...

Sponsors: Akamai, iStreamPlanet

Do you have a 4K TV? Chances are more than good that you don’t. Meanwhile, the online video industry can already deliver content for it, and in some cases even beyond. The problem isn’t an encoding profile that can cram as many pixels through a wire as fast as possible, it’s delivering to an ever-splintering landscape of devices. While the most popular online resolution is still 1366 x 768, we are really still talking about 14" notebooks, 15.6" laptops, and 18.5" monitors. I’m writing this on a 2560 x 1440 monitor, and it’s no wonder I typically don’t watch video on it full screen, or that my eyesight is getting worse for that matter—nothing is really that sharp. At the time of writing this, the iPhone 6 hasn’t hit the market, and there’s all kinds of speculation about what the display will be—1704 x 960, 1472 x 828, 1332 x 750, 2208 x 1242...I mean really...

But we aren’t just talking talking about pixels here, or aspect ratios, device processors, and bandwidth, though they all certainly play a role in the video experience. At the real heart of the matter, away from the algorithms, is the business of delivering the best experience to the customer: face it, you’re selling content. As a content owner, you could settle on the most common resolutions, but with the speed at which new devices are hitting the market, that’s not a good business decison. When it comes to the coming generation, those who’ve been bottle-fed on screens, the latest is the best; if your content doesn’t look great on the newest devices, you can kiss your market goodbye. So how do you plan out your multiscreen strategy? Well, you don’t. You pay a tech company that has figured that out a system to do it for you, and you check their references. And that’s where this Superguide comes in. You’ll find contributions from companies who live and breathe this stuff, whose ultimate goal is to make sure all your content plays—and looks great—on all devices. We hope you enjoy what they have to say, no matter how you are viewing it.

Sponsors: Matrox, Telestream, Wowza

Putting together a live streaming event is like trying to figure out what to put on the enormous burrito at your local fresh-Mex restaurant. 

There are so many options that it’ll take years to try them all, but usually you’ve got about a week, or if you’re really lucky, an entire month. Not only are we dealing with a lot of moving parts, we’re dealing with several different interconnected machines, each with their own moving parts. That's where this Superguide comes in. This installment, the Live Streaming Superguide features leading solutions that will get the job done seamlessly, reliably, and cost effectively...

Sponsors: MediaPlatform,Ramp,VBrick,Kaltura, Helix, Elemental, Qumu, uStudio, Sonic Foundry

 Reducing Latency in the Enterprise

It would be hard to argue that enterprise video wasn’t the saving grace of the online video industry when the dot-com bubble crashed. With all the speculation that online video promised for an internet TV revolution back as early as the 1990s, it didn’t take long for corporations to realize they could increase their own bottom line with online video easily, by reducing travel for training staff and customers. 14 years later, we can pretty much say the same thing. While OTT video is still the “Wild West” with sporadic monetary successes, online video has permanently transformed the way business operates and will continue to do so.

Collaboration, communication, and documentation have been the mainstay of use by large organizations, but uses continue to evolve— and quickly. Pervasive use of video throughout an organization is certainly the current affair, and finding the ROI for investing in a strategy that allows everyone to capture, organize, and share the content is being hammered out on boardroom tables across the world. IT departments are thrilled—it’s providing job security. With the moving target of mobile playing such a dominant force in content consumption and even acquisition, getting everything to “play nice” in a technology sandbox, while minding the bottom line, is as challenging as pushing an elephant through a keyhole.

It’s going to get worse before it gets better, too: Storage issues, indexing, searchability, closed captioning, translation, security, and of course the looming “corporate censorship process” are all major ongoing issues.

The good news is that for the most part, the enterprise still sees the greatest value in on-demand video, save those live webcasts and real time meetings, of course. But “latency,” to use the term loosely, is still a big issue. Just how fast can your video workflow be from capture to consumption? That is the challenge, technologically, and administratively. So, how are you going to fine-tune your enterprise video strategy to be on the cutting-edge as the world around you accelerates?

While all these questions are most likely already on your mind—and I’ve probably done more harm to easing your mind than good—the purpose of this Superguide is to give you direct access to significant companies that build enterprise solutions and have proven track records with real customers. There’s enough data out there to show that the enterprise video spend is going to double within 5 years from where it is today, but just read Tim Siglin’s recent “The State of Enterprise Video 2014” at if you have any doubts. The real question is how are you going to keep up with the Joneses? This is where I’ll leave it to the pros...

Sponsors: RiverSilica, DIVX, Telestream, Haivision, Helix

Welcome to the first installment of our Superguide series, one that starts right at the center of online video technology—encoding and transcoding.

So what’s all the fuss about with encoding?

In our glossary (, we define encoding simply as, “Converting content from one form of video signal to another, either in real-time for live streaming or in non-real-time for further manipulation (editing or transcoding).” Of course, there’s a lot that goes on behind the wizard’s curtain, creating a plethora of choices for how you might handle your encoding/transcoding strategy. Do you use hardware, software, or outsourced services on the ground or in the cloud? What about workflow economics? What about future-proofing your content for emerging devices? Who can help with all of this?

Those are all fair questions.

This first installment in our new Superguide series is unique in that we are bringing you information from experts who make encoding and transcoding solutions for a living, to help companies such as yours get the job done efficiently and most cost-effectively. 

Let’s have a quick look at some numbers...