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Current issue - March 2014, featuring:

StreamingMedia.com Whitepaper Series
For information on sponsoring a Streaming Media Whitepaper or Industry Whitepaper, Click Here
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Sponsors: Akamai, DVEO, Envivio, Verimatrix


A New Year's 'Resolution'

Each new year, we all make promises to ourselves, and this January at CES, the biggest promise was 4K, which for the streaming industry is a defining moment. Though it will take time for the home theater enthusiast to catch up to what our industry can already deliver, there’s absolute certainty now that we are at the end of the road for video media being stored and sold on disks—Blu-ray is the end of the line for optical media. With YouTube, Netflix, and Amazon already making 4K announcements with content partners this year, it’s now just a matter of consumers upgrading our pipes and screens. Considering “disposable” is the new “affordable” when it comes to mobile devices, it won’t take long. For our industry, I think this is one promise that we are going to live up to, once the OTT market settles down and finds a level of normalcy... 


Sponsors: RiverSilica, DIVX, Telestream, Haivision, Helix


Welcome to the first installment of our Superguide series, one that starts right at the center of online video technology—encoding and transcoding.

So what’s all the fuss about with encoding?

In our glossary (streamingmedia.com/glossary), we define encoding simply as, “Converting content from one form of video signal to another, either in real-time for live streaming or in non-real-time for further manipulation (editing or transcoding).” Of course, there’s a lot that goes on behind the wizard’s curtain, creating a plethora of choices for how you might handle your encoding/transcoding strategy. Do you use hardware, software, or outsourced services on the ground or in the cloud? What about workflow economics? What about future-proofing your content for emerging devices? Who can help with all of this?

Those are all fair questions.

This first installment in our new Superguide series is unique in that we are bringing you information from experts who make encoding and transcoding solutions for a living, to help companies such as yours get the job done efficiently and most cost-effectively. 

Let’s have a quick look at some numbers...

 


Sponsors: AllDigital, iStreamPlanet, Rovi, Yuvad


If you’re keen on reading this latest installment in the Streaming Media Innovation Series, you already know what I’m about to say: If you’re not delivering your content over-the-top to multiple screens, you’re not really in the streaming media game.

We’ve been talking in Streaming Media and on streamingmedia.com about “anywhere, anytime” viewing for almost a decade now, and multiscreen viewing has been growing slowly but surely for several years. But 2013 will likely be looked back on as the tipping point, the year when the hockey stick graph shot upward and content availability on multiple screens went from being a luxury and a novelty to being expected. It’s not just early adopters who are watching Game of Thrones on HBO GO with their tablets; it’s everyone who owns a smartphone, tablet, game console, PC, and IP-connected set-top box expecting to be able to watch whatever they want on the hardware of their choice.

Not only are video views on mobile devices accounting for a larger part of the total—10% or more, according to a recent Ooyala study—but those mobile views are no longer limited to the“snacking” variety. Movies, television shows, live concerts, and sports—long-form content of all types—is being consumed more on mobile devices than on PCs. So if you want to reach as many viewers as possible, you’d better be multiscreening.

Of course,not every piece of content is available on every device to every consumer. As is often the case with any revolution at the intersection of intellectual property and technology, the business concerns are still being worked out while the technical problems have been ironed out—or, at the very least, exhibit fewer wrinkles than the corresponding licensing concerns. So take a few minutes to read the entries here in our look at the “OTT Multiscreen World,” each of which spells out a technical problem that’s been solved, and figure out the best way to get your content on every screen. 


Platinum Sponsors: Telestream, Winnov
Gold Sponsors: Onstream Media, Roland Systems Group


To meet the needs of the emerging class of webcasters—professional video producers and in-house video departments adding webcasting to their offerings— Streaming Media and Streaming Media Producer present this new field guide to webcast production solutions to educate this new webcasting market and send our readers out in to the field with the knowledge and tools they need.


Gold Sponsors: Akamai, castLabs, Digital Primates, Dolby, Fraunhofer, Microsoft, MPEG DASH Industry Forum, Unified Streaming, Wowza


Now that the DASH-AVC/264 spec is established, it's time to take a serious look at what it can do for you - the content owner, content publisher, and carrier.  But buyer beware - our industry loves leading with acronyms. That said, we've created a "look no further" resource of companies who have stepped up to say, "We are ready to do business with you with a DASH solution."


Platinum Sponsors: Brightcove, Kaltura
Gold Sponsors: Kyte, Twistage
Sponsors: Cantina Consulting, KickApps, Limelight, Sorenson Media, TalkPoint, HandbookLive, MediaPlatform


Video was once the rarest of species on the internet, more myth than reality, oft-sought but rarely seen. Today, the online video population has exploded, and internet explorers need a handbook to help them identify the species of solutions that will help them get their own videos published and viewed, lest they send their content out into the wild, never to be seen again.

Enter this year’s installment in the Streaming Media Innovation Series, The 2010 Field Guide to Online Video Publishing and Promotion, which gives you the opportunity to get your message directly in front of decision-makers, content creators, and marketers hungry for information about not just getting their video online, but getting it noticed.


Platinum Sponsors: Accordent, Brightcove, Kaltura
Gold Sponsors: HaiVision, Ignite, Limelight, Origin Digital, Qumu
Sponsors: Kontiki, Tandberg, Twistage


One of the surest ways to improve an organization’s bottom line is to utilize online video for both internal and external communications. And unlike days past, when video communications were reserved for large-scale events, solutions are now available that make video the cost-effective choice for everything from executive announcements and external marketing to departmental presentations and small group training sessions. But there's no one-size-fits-all solution, and this year's installment in the Streaming Media Innovation Series, The Enterprise Challenge: Solutions and Strategies for Creating, Managing, Publishing, and Distributing Video, showcases some the wide range of solutions available, as well as best practices for enterprise video.


Sponsored by Internap


Streaming Media Executive Vice President Dan Rayburn examines the realities behind TV Everywhere.


Sponsored by Internap


Streaming Media Executive Vice President Dan Rayburn examines the Importance of Good Reporting and Analytics in the Video Ecosystem.


Sponsored by Internap


Streaming Media Executive Vice President Dan Rayburn examines ways to cut your delivery costs by taking advantage of all the elements of the content delivery ecosystem, with a special emphasis on transcoding, delivery protocols, and content management systems.


Platinum Sponsors: Internap, VBrick
Gold Sponsor: Tremor Media
Sponsors: Digital Rapids, ExtendMedia, Influxis, Kulabyte, Level3, Onstream Media, PermissionTV, Pi-Cast, ViewCast


Everyone from established major media outlets to upstart Web 2.0 ventures—and even enterprises and educational institutions—are looking for the best way to get their video in front of as many eyeballs as possible, using the internet as the delivery pipeline. Enter this year’s installment in the Streaming Media Innovation Series, a collection of white papers and case studies called How to Profit from Internet TV: Technologies and Strategies for Monetizing Your Content.


Platinum Sponsors: Accordent Technologies, Internap Network Services, Sonic Foundry
Gold Sponsors: Akamai Technologies, Inc., Ignite Technologies, Inc., Level 3 Communications, Inc., Real Networks, Inc.
Sponsors: Accela Communications, Inc., Barix Technology, Inc., Influxis, TalkPoint, VBrick Systems, Inc.


Think the video revolution is limited to user-generated content and online movie downloads? Think again.

And you’d better think fast, because learners of all kinds—whether college students, outside sales forces, or technicians in the field—are increasingly demanding the ability to receive both traditional academic courses and training materials on video. They also expect that video to work as seamlessly and easily as YouTube and with the portability of their iPods, but with the kind of interactivity and supplemental materials they’d receive in a traditional classroom.

All of which means that academic institutions and enterprises alike are looking for the most advanced, efficient, and cost-effective ways to teach and train online. This year’s Streaming Media White Paper, Online Learning: Textbook Strategies for Video Education, focusses on leading solutions that excel at making the grade. This is mandatory reading that you just may be tested on.


Platinum Sponsors: thePlatform, VitalStream
Gold Sponsors: Maven Networks, Inc., Vividas
Sponsors: iProbe Multilingual Solutions Inc., Itiva Digital Media, Limelight Networks, MediaExcel Inc., Monetize Media Inc., StreamTheWorld.com, WebSideStory, Inc.


2006 will go down in streaming media history as the year that broadband entertainment entered the mainstream. That's due in large part to the kinds of products and services described in Best Practices: Media, Broadcast & Entertainment, which make it easier than ever to publish, deliver, track, and--most importantly--monetize audio and video content on the internet.

From content delivery networks to ad insertion technology, from full-screen video players to multilingual translation services, the vendors presented here offer practical solutions for the online media and entertainment space. Whether you've got downloadable music, streaming movies, or interactive online games, these solutions can help you turn your content into profitable product.



Now more than ever, Webcasting is a key tool for corporations, educators, and content owners looking to communicate efficiently, effectively, and with more interactivity than ever before.

At StreamingMedia.com, we receive more questions from end users about Webcasting than any other subject, reflecting the fact that Webcasting is now used on a mainstream basis. Yet even with the increased adoption, much confusion still exists for those looking to implement Webcasting-based solutions themselves or for those looking to outsource all or part of the process.

Those of you in the Webcasting space know that any solution requires a different set of features and functionality from traditional video-on-demand services, and this White Paper looks to address those differences by educating readers on what is possible today. Unlike several years ago, the benefits of Webcasting are now clear and direct, and many tools on the market allow you to do it easier and cheaper than ever before. Many new solutions are available that allow you to add myriad interactive elements to a Webcast, taking the whole Webcasting end-user experience to the next level.

The days of one-off Webcasts are giving way to solutions that allow anyone, anywhere, to Webcast easily on a regular basis. This guide will show readers where to start, what options are available, and ways they can make Webcasting an indispensable part of their daily communications.



It's no longer a question of whether or not you can afford to add streaming media to your corporate communications toolbox, but whether you can afford not to? Streaming media is a win-win for enterprise applications, offering return on investment both tangible, in the form of profits and cost- or time-savings, and intangible, in the form of more effective information-sharing that boosts both employee and client confidence.

To be truly effective, streaming media systems must work in concert with other collaborative technologies. Enterprise organizations proactively address this integration with a sharp eye on the business value, whether corporate or media-focused, that streaming media offers. This convergence demands seamless integration to move enterpriseclass systems and solutions to the next level. It's time for the industry to recognize this - and that is what the Enterprise Streaming Solutions White Paper is all about. Many of the vendors you'll read about in the White Paper have dedicated solutions to the next level. It's time for the industry to recognize this - and that is what the Enterprise Streaming Solutions White Paper is all about. Many of the vendors you'll read about in the White Paper have dedicated solutions that solve specific problems corporations face on a daily basis.

Download your free copy today and find out how streaming media can help your corporation move its business forward.


 
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