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Jumpstart 2012: Creating a Powerful Internal and External Video Content Strategy


Online video has proven to be nearly unparalleled in its ability to drive visitors to websites, increase engagement and extend time on site - making its marketing potential invaluable. The challenge that many organizations face is in creating a video content strategy that meets the needs of both their customers and employees. Video is not only a powerful way to connect with customers, but a great way to bring distributed employees together and drive effective communication. Join Brightcove and featured guest Forrester Research, Inc. as they discuss the best practices for creating a video content strategy that works both behind and in front of the firewall.

What this webinar will cover:

  • Key technology trends and business drivers pushing the adoption of video in the workplace
  • Tips for developing a video content strategy that works for both internal and external communication
  • Best practices for deploying live streaming and on-demand video effectively
  • Real world examples of how organizations develop and execute their internal and external video strategy
  • Best practices for making internal video work including considerations for technology selection, service ownership, network delivery, content management, and business culture.

Audio is streamed over the Internet, so turn up your computer speakers!

Dan Rayburn
Streaming Media
Gregg LaRoche
Director of Product Marketing
Philipp Karcher
Forrester Research