2016 Case Study Superguide: Learn From The Pros

Platinum Sponsor: Teradek, Gold Sponsors: Videoguys, Matrox, Osprey Video, Zixi

What’s the biggest key to making an informed buying decision? References, especially on big purchases.

Online video has always been blessed and cursed with the notion of “promise.” As passionate as some companies are, let’s face it—much of this industry is still the Wild West. Say what you want, but our industry is still in startup mode, and as the target solution continues to run down that never-ending hallway just in front of you, a customer has to risk being the first, and hopefully reap the rewards. This is what makes it difficult to find case studies in the online video space. While some vendors will tell you the reason is that their customers don’t want to give away their “secret sauce,” the reality is that companies don’t want to put themselves out there for scrutiny, especially if they are publicly traded, albeit in a recovering economy. There are big dollars being spent on trial and error in our space, but many companies have yet to see much in the way of returns. This is finally changing now.

That’s why we decided last year to launch an annual Case Study Superguide in the Sourcebook - this is #2. This is where you’ll find companies that have self-selected their participation in this sponsored supplement. The companies participating are very eager to tell you about their successes and have put a lot of resources into making these case studies openly available to you ... their potential future case study. They want to earn your business by proving to you that they have what it takes to help make you successful in an exploding market that is a moving target. If you’d like to contact one of these companies, you’ll find all their information on the last page of this publication, or you can always contact us directly for a personal introduction.