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Streaming Media

November/December 2018

Streaming Media Sponsored Content

Demand for higher quality video content and more immersive media experiences has placed increasing pressure on distribution platforms. This can be seen through the increasing consumption of satellite and cable bandwidth generated by new high definition (HD) and 4K Ultra High Definition (UHD) content, through to burgeoning numbers of over-the-top (OTT) services that saturate broadband links.

The issue is felt even more acutely on mobile networks. Coupled with the consumer’s desire for video on every device, TV everywhere presents a delivery challenge at varying broadband speeds across mobile networks, rural areas, and developing nations that do not yet have ubiquitous access to high speed broadband.

This background has sharpened focus on the next generation of video compression technologies of which High Efficiency Video Coding (HEVC) and AOMedia Video Codec 1.0 (AV1) are the most relevant formats. Although similar in intention, both standards stem from differing genealogies and carry significant opportunities and challenges.

In this paper, you’ll find:

  • An overview of the current codec landscape
  • The opportunities on offer to unlock the potential of HEVC and AV1
  • Guidance on implementation considerations to deliver immersive media experiences