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Magazine

October 2018
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Video is everywhere, it seems. From our social media feeds to website advertising to office reception areas; when it comes to telling a story or delivering a message it is becoming obvious that video is emerging as the preferred method.

It is easy to see why; improving networks and data capabilities for mobile users, cost reduction for media production, instinctive inclination to focus on moving images and a vastly simpler means by which to tell a story have all made video a viable business medium.

However, ensuring the correct platform is selected and ensuring the right strategy is adopted is critical. When it comes to enterprise video you’re not just looking for a solution to cover you for the next six months or even the next six years, but the next decade and more.

To do that you have to be sure you’ve started with the right platform, ensuring that platform can scale, your provider is on a sound footing and the technology will evolve as your needs change. Our seven step strategy will help you understand the considerations you need to make before you start your journey or look to make the next step.