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Magazine

June 2017
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Mobile accessibility has become a powerful force in the video market. Video viewing was once confined to the home, but smartphones, tablets, and
other connected devices are radically changing consumer behavior. Viewers can now access their favorite content from anywhere at any time.
Consumption patterns are also changing as viewers increasingly watch shorter videos while on the go, rather than dedicating time to watching
longer content at home.
Viewer expectations are also increasing. While mobile video was once a novelty, mobile viewers increasingly expect the same level of quality and
experience they receive from traditional broadcast television. This creates additional challenges for content distributors who need to reach this
increasingly mobile audience. Fortunately, there are tools and metrics available today to help content distributors optimize the mobile video experience, increase viewer engagement, and maximize revenue.