Streaming Media

 

Streaming Media Industry Directory (Sourcebook)
YuMe
1204 Middlefield Road
Redwood City California 94063
United States

Phone: 650-591-9400
Fax: 650-591-9401
Web site: www.yume.com
 
Edit this Listing
Profile

YuMe is a multi-screen, data-driven video advertising technology company that is defining the next generation of TV brand advertising. As TV viewing audiences continue to fragment across screens, content types, and different consumer electronic platforms it becomes increasingly hard for a brand to reach their desired audience. YuMe’s platform and services simplify the complexity of this fragmentation using embedded software and data sciences. We embed software (our audience-aware YuMe SDK) in applications, video players, and consumer electronics allowing a once video ad creative to run seamlessly across all screens while also collecting data about the audience and context where the ad ran. That data powers our placement quality index (PQI) that finds the best placement to drive attention and campaign performance. We also collect first-party data via our SDKs that enables our data science engine to produce the next generation of digital brand advertising targeting—finding brand receptive audience segments who are most likely to respond to your brand message.

We believe that dramatic shifts in consumer viewing behavior are heralding a new era for digital brand advertising—redefining traditional TV brand advertising. By taking the influence and reach of TV and marrying it with the science and accuracy of digital we are building a platform for the next generation of TV brand advertising—The Science Behind Influence.

Product Description

YuMe's Connected Audience Network: Our Connected Audience Network simplifies many of the biggest challenges posed by multi-screen digital video brand advertising. It delivers the essentials of video advertising and globally unifies our 257 million unique monthly viewers who are watching a ton of content on a myriad of devices across different operating systems. It aggregates more than 1,500 digital media properties and leverages YuMe's sophisticated technology to ensure that your video ads are reaching the most brand-receptive audiences, at the right times, in the right contexts, and on the right screens, all at TV-like scale. Not to mention, the direct relationships with our publishers allow us to implement our technology directly into their video players, ensuring safe and effective video ad deliveries.

YuMe for Publishers: YuMe for Publishers (YFP) is a scalable suite of video ad management software solutions that will grow with your business. Between our QuickStart and Pro editions, we provide tools to help you manage your inventory and capture the highest CPM for every impression, regardless the size of your audience or the complexity of your business. We then package your inventory across screens and distribution partners.

Online Resources
  • YuMe For Publishers (YFP)
    YuMe for Publishers (YFP) is a scalable suite of video ad management software solutions that will grow with your business. Between our QuickStart and Pro editions, we provide tools to help you manage your inventory and capture the highest CPM for every impression, regardless the size of your audience or the complexity of your business. We then package your inventory across screens and distribution partners.
  • YuMe's Audience Amplifier
    With today's consumers being increasingly distracted across a multitude of media choices available to them, brand advertisers need not only reach and frequency, but they need a measure of attention. A new way for TV brand advertising to find an audience at scale, that is also paying attention, is needed. YuMe's Audience Amplifier technology finds brand receptive and attentive people in multi-screen digital video at TV scale. You need to go beyond reach—you need to understand the audience, understand who they are, not just what they do. Getting that kind of audience understanding requires a new approach to both the data we collect and the science we apply to better understand data.
Featured Video
This company is listed in the following categories:
Mobile VideoOnline Video PlatformsOTT VideoVideo Advertising
Online Video Industry
Articles Mentioned
YuMe Survey Shows Value of Online Video to Political Candidates
A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.
Facebook to Acquire LiveRail for an Undisclosed Amount
The social network is rumored to be paying between $400M and $500M for the online video platform, and wants to deliver targeted ads.
YuMe and JW Player Partner for Targeted Advertising Solution
Using the JW6 Ads Platform, content owners will be able to gather audience data and tap into YuMe's network to serve targeted ads.
TubeMogul Files for IPO, Aims to Raise $75M
Big money public offerings and acquisitions continue to dominate the online video ad market, with TubeMogul the latest.
Blurred Lines: Divisions Between Second Screen and First Are Becoming Cloudier
At today's 2nd Screen Summit, execs from CBS Interactive, YuMe, Videology, Mass Relevance, and Ogilvy explored how second-screen content and experiences can drive first-screen engagement, and how that can be monetized.

[Streaming Media Industry Directory] | [Home]