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Streaming Media Industry Directory (Sourcebook)
YuMe
1204 Middlefield Road
Redwood City California 94063
United States

Phone: 650-591-9400
Fax: 650-591-9401
Web site: www.yume.com
 
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Profile

YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit YuMe.com/PR, follow @YuMeVideo and like YuMe on Facebook.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Product Description

Connected Audience Network: The YuMe Connected Audience Network reaches 120 million unique viewers every month (comScore, December 2011) and more than 1,600 publisher sites in the network actively use the ACE Relevance Engine to power their players and make the most money possible from their video inventory. Every time a consumer hits play in a YuMe-powered video player, our Relevance Engine matches the right ad to the right audience in the right context and on the right screen. These deep technology integrations among our publisher partners help us provide brand advertisers with premium video content at scale, unmatched audience targeting, comprehensive brand safety, and high-impact ad units that maximize ROI.

ACE for Publishers: ACE for Publishers (AFP) is a complete set of cloud operations tools that helps publishers, developers, and consumer electronics manufacturers expand their advertising inventory and control how it generates revenue. AFP leverages YuMe's powerful ACE Relevance Engine to streamline video ad management functions and help content distributors make more money off of their content, across websites, connected devices, and mobile platforms. AFP also helps account for advertising revenue associated with content producers and syndication partners. With just a single integration, AFP provides an end-to-end solution to drive higher revenue, streamlined processes, and lower operating costs. 

ACE for Advertisers: ACE for Advertisers is the first end-to-end, buy-side video campaign management system architected to serve the needs of media agencies, advertisers, and agency trading desks. Built on the proven ACE technology platform, which serves more than 1 billion impressions per month, ACE for Advertisers provides an enterprise-class solution and professional services that mitigate the complexity of video ad campaign management.

Featured Video
This company is listed in the following categories:
Mobile VideoEducation Video
Articles Mentioned
Spotlight on Multiscreen Video Advertising Convergence
As consumers move into multiscreen modes of media consumptions, the advertising dollars will follow with well-managed multiscreen campaigns
Brightcove Pushes HTML5 Video Forward with Monetization Plan
Publishers can tap into four video advertising networks to serve pre-, mid-, and post-roll video ads.
YuMe Acquires Crowd Science for Improved Audience Targeting
The online advertiser will be able to offer brands improved online video ad targeting and reach, thanks to Crowd Science technology.
YuMe Offers Interactive Ad Format for Connected TVs
Format lets viewers click to get more information, then select the type of photo or video content they want to experience.
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