Unicorn Once™ is a patented technology that enables publishers to ingest their content one time and receive one URL that plays out on every Internet-connected device. Targeted ads are inserted dynamically into the stream- at any point, so publishers are no longer limited to pre-roll and post-roll ads, or 'stitched' interstitial ads requiring upwards of 15 hours of transcoding time. Unicorn Once™ eliminates heavy workflow management challenges and gives video publishers the flexibility to manage ad campaigns by dynamically inserting targeted ads anywhere in the stream. The service is available for both VOD and Live.
Unicorn Once™ creates a seamless television-like experience on any device and for the first time makes it possible for publishers to generate revenue from the mobile web - effectively turning a cost center into a profit center.