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Streaming Media Industry Directory (Sourcebook)
NICE PEOPLE AT WORK (NPAW) - US
79 Madison Avenue
2nd floor

New York NY 10016
United States

Phone: +1 917 720 5481
Web site: http://nicepeopleatwork.com/
 
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Profile

NPAW is a Business Intelligence and Big Data company serving the online video industry. Through our solid, agile, and highly scalable analytics infrastructure, we support reliable data analysis for any customer in a timely, personalized and cost-effective manner. Our platform, YOUBORA enables our customers to make informed and strategic business, operational and technical decisions to drive performance and maximize revenue.

NPAW is a global company with offices in Barcelona and New York. In January 2016, NPAW expanded its market focus to cover the United States, but aims to continue its global expansion. The company is privately held with VC backing, and was founded in 2008.

Product Description

YOUBORA is the leading business intelligence and analytics solution for broadcasters, OTTs, telcos and media companies to support strategic business, operational and technical decisions to drive performance and maximize revenue.

YOUBORA helps you gain a better understanding of how your audience behaves and how your platform performs, through an extensive array of metrics  (measuring quality, audience and engagement data), and an unparalleled variety of dimensions by which to filter - all in real time.

Regardless of your monetization models, YOUBORA provides you with a detailed, end-to-end view of each video’s journey, enabling you to proactively define your business strategy to garner greater customer retention, increase ad and content efficiency, optimize operational processes, and overcome technical challenges.

Online Resources
Featured Video
This company is listed in the following categories:
Mobile VideoOnline Video PlatformsOTT VideoVideo Advertising
Video Hosting/DeliveryMedia/Entertainment VideoOnline Video Industry
Articles Mentioned
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Ooyala's Paula Minardi and Level 3's Jon Alexander discuss the key issues facing live streaming and VOD providers regarding latency times, buffering, and meeting evolving viewer expectations.
THEOplayer: 2017 Online Video Industry Predictions
Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising
Video: How Do You Choose the Right Metrics and Analytics Tools for Branded Video?
Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
2016 Readers' Choice Awards: The Finalists
We've counted all the votes—nearly 34,000 of them—and we're announcing the finalists in this year's awards, ahead of presenting the winners during Streaming Media West and the Live Streaming Summit in November.
Ooyala Announces AppStudio for Multi-Platform OTT Video
In September, Ooyala will release AppStudio, which combines app templates with backend tools designed to help distribute and monetize video.

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