https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comMon, 08 Jun 2026 12:30:08 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175142https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175142Soccer, aka football, has established a significant presence on FAST in recent years, making its first major splash with the launch of FIFA+ on Samsung TV in 2023, according to TeleGraff Media president William "Bill" Graff. But the sport's growth on FAST and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in ad-stitching technology and sponsors' growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport's ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple's recently extended MLS broadcast deal) in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026. Thu, 04 Jun 2026 04:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175127https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175127Even as more big league sports events become tentpole streaming events like Christmas Day NFL games on Netflix, NBA playoffs on Prime, or the Olympics on Peacock, these big-ticket matches are happening on premium platforms paying ultra-premium prices to license them. But can streaming also provide a launching pad for niche events and middle- and lower-tier leagues with passionate pockets of fans clustered by location or affinity? FAST is proving the perfect platform for heightening access, awareness, and profitability for lower-tier leagues like college athletics and grassroots motor sports. Niche doesn't always mean small, attests FloSports' VP of business development Dave Stelnik to Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026. Wed, 03 Jun 2026 03:35:24 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175122https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175122Driving viewership and attention for new and niche sports streaming requires deploying alternative strategies for building buzz, visibility, and must-see excitement. Bulldog DM founder & CEO John Petrocelli explains how the recently launched Beach Football League achieved liftoff for the sport and its live-streamed experiences, leveraging social and celebrity involvement and choosing the right platforms for delivery and distribution, as he describes in conversation with Chris Pfaff of Chris Pfaff Tech Media in this clip from Streaming Media Connect 2026. Tue, 02 Jun 2026 04:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175074https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175074A new Accenture survey, "Reinvent for growth, the signals shaping media's next chapter" finds streaming slipping compared to social and gaming in battle for viewer eyeballs, and AI rising for production and post at diversified tech platforms. Tue, 02 Jun 2026 02:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175067https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175067The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.Mon, 01 Jun 2026 05:05:41 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175046https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175046At the end of the day, brands want to know their media investments are working. Not just the number of impressions served, but that those impressions drove the outcomes they care about. That requires the ability to plan, buy, optimize, and measure across publishers. When those capabilities exist, the industry can deliver what clients are demanding and guarantee it.Mon, 01 Jun 2026 05:00:23 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175045https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175045Cloud and remote production workflows have changed the game for live streaming, enabling significant CapEx and OpEx reductions, making it possible to achieve the same results with smaller and more efficiently deployed and largely off-site crews and reducing hardware footprints. But do all of the gains in operational efficiency that remote and distributed production provide come at the expense of real-time observability? It definitely brought new challenges on that end, according to Telestream director of product management Ken Haren, who explores these challenges and changes in best practices for software-defined observability and live-stream diagnostics that have come with the shift to remote production in this discussion with Zixi SVP of business development Emeka Okoli and Eyevinn Technology media solution specialist and VP of sales and business development Magnus Svensson at Streaming Media Connect 2026.Fri, 29 May 2026 04:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175024https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175024While the industry races towards increasingly sophisticated personalized sports streaming experiences, the fundamental viewing journey for many fans remains fragmented, confusing, and unnecessarily complicated.Fri, 29 May 2026 02:25:47 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175022https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175022Monetizing major international soccer events creates unique challenges. To cope with these challenges, DAI systems need to be able to handle the global scale that soccer, and other major sporting events, brings alongside the unpredictability and extreme variations in viewership that is unique to knock-out soccer tournaments. Ad decisioning systems need time to process ad requests and deliver maximum value. This requirement remains even in cases where the inventory was sold in advance: ads must still be called and delivered to the right viewer at the right time, with one-to-one measurement enabled.Fri, 29 May 2026 02:05:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175020https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175020How are publishers and advertisers leveraging AI in CTV ad ops in 2026? According to IAB Tech Lab COO and EVP of product Shailley Singh, managing creative and data coming out of campaigns are two key areas; others include prevalidating creative and generating contextual data, says Sargeway, LLC owner Sarge Sargent. Both explain how these processes work and the value AI adds in this discussion with Streaming Media contributing editor Nadine Krefetz from Streaming Media Connect 2026.Thu, 28 May 2026 05:25:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175006https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175006The extraordinarily high concurrence of viewership with tentpole live streams complicates every aspect of content production and delivery, and ad insertion is especially hard to scale, according to FreeWheel VP of product architecture Jeff Ellin and IAB Tech Lab EVP of product and COO Shailley Singh in this clip from Streaming Media Connect 2026, in large measure because of the pressure it puts on system responses not to add latency to the stream. Ellin, Singh, and Streaming Media contributing editor Nadine Krefetz discuss both the complexities involved and how AI can improve response times, ensure better decisioning, and prevent systems from getting overwhelmed everywhere in the supply chain when ad requests come in, particularly with programmatic ads.Thu, 28 May 2026 05:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175005https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175005Globo director of adtech Ana Beaklini says latency has traditionally been the biggest problem the Brazil-based Globo has faced in its efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media contributing editor Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how Globo has addressed this issue and the best practices the company will implement at massive scale for upcoming World Cup live streams and OTA broadcasts and AI's role in hyper-personalizing Globo's live ad decisioning.Thu, 21 May 2026 04:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174926https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174926Streaming runs at a scale and speed where errors often appear just as the ad reaches a viewer, making the "last mile" the most vulnerable stage for both compliance and revenue. Understanding and addressing these last-mile challenges is critical for any brand, agency, or platform looking to maximise the value of streaming advertising.Thu, 21 May 2026 04:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174925https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174925Media companies that build commerce into their content, in a way that works for their talent, advertisers, and viewers, will turn their biggest asset into their biggest competitive advantage. The ones that wait will watch everyone else do it for them.Thu, 21 May 2026 04:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174924https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174924A new survey by the performance-focused CTV advertising platform JamLoop has revealed a notable shift in marketing budget strategies toward premium live event CTV. Their survey of 120 brand and agency marketing leaders showed that perceptions of live event CTV have shifted toward performance capabilities, with an emphasis on accountability and measurable results.