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Memoto Introduces 'Life-Logging' Wearable Automatic Camera

Memoto camera takes 2 pics per minute; once connected to a user's computer or iOS/Android device, automatically begins uploading the photos taken to the Memoto Web Service that catalogs the pictures (moments) by time, date, place, and even lighting conditions that can be easily searched and shared
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Memoto, an innovative Swedish company with the goal of giving everyone a true photographic memory, has introduced an intelligent micro-device that captures every moment of your life in photo keyframes. These spontaneous shots can be effortlessly searched, shared and revisited at any time using Memoto's innovative web service and mobile application.

"Imagine if you could capture and re-live every memorable moment of your life" said Martin Källström, CEO of Memoto. "With Memoto, you can effortlessly travel back in time to that moment when you met the love of your life, the day your daughter took her first step, or that night you laughed the night away with friends."

At about the size of a postage stamp, the Memoto camera can be easily integrated into your daily life. The camera connects to your clothing with a small stainless steel metal clip, subtly capturing every special moment of your life as it's happening -- before you even realize how special it is. Its advanced software organizes the photos to work as a photographic memory that can be accessed at any time, even after many years, without the user ever feeling overwhelmed or disorganized.

World-renowned computer scientist, author and lifelogging pioneer, Gordon Bell said "A small, wearable geo aware camera with pictures going to the cloud is just what we need for lifelogging of life's events. I'm anxious to try the Memoto camera."

The Memoto camera opens up a world of possibilities, giving everyone the ability to remember and look back on incredible moments for years to come. "Our goal is to establish Memoto as the ultimate way to document meaningful moments in your own life history," said Martin Källström, CEO of Memoto. "The Memoto device records your life as it unfolds, capturing spontaneous moments that you never could have caught with a traditional camera."

Once connected to a user's computer, the Memoto camera will automatically begin uploading the photos taken to the Memoto Web Service. This web service with accompanying apps for iPhone and Android works very much like your own backup memory and catalogs the pictures (moments) by time, date, place and even lighting conditions that can be easily searched and shared.

Additional features of the Memoto camera include:

• Automatic photo capture every 30 seconds
• 5 megapixel resolution images
• Log of GPS positions and timestamps
• Built-in rechargeable battery which lasts up to two days
• LED battery life indicator
• Micro-USB port for charging and connecting to computer
• Built-in accelerometer ensures that pictures are correctly oriented regardless of how it's worn
• 36x36x9mm

Estimated availability for the Memoto camera is early 2013. The unit will be offered in Graphite grey, Arctic white and Memoto orange colors for $279. Starting from today, anyone can support Memoto in getting the camera into production through Kickstarter.com, where backers of $199 or more are rewarded with a camera and 1 year Web Service subscription. Memoto is one of the first hardware projects conforming to the new guidelines of Kickstarter.

The Memoto team includes Sweden's most innovative and experienced entrepreneurs, its foremost camera electronics engineer, and industrial designer who joined forces more than one year ago to pursue this vision. The company has already produced working electronics and is weeks away from working hardware in the final form factor and invites consumers to join the effort in achieving mass production and scale.

Over the past year, the Memoto team has traveled around the world interviewing lifeloggers, entrepreneurs, scientists and thought-leaders to find out what lifelogging means to them. With this comprehensive insight into the lifelogging community, the team has been able to incorporate the most crucial elements into the Memoto camera. Furthermore, the team summarized and archived this content into a full-length feature documentary which will be released later this year.

For more information on Memoto, please contact Lindsay Stuart at lindsaystuart@maxborgesagency.com or 305-374-4404 ext. 149. Please also join the Memoto conversation on www.facebook.com/Memotocompany and www.twitter.com/Memototeam

About Memoto
Memoto is a Swedish startup with a vision of giving everyone a true photographic memory. As an innovator in the field of lifelogging, Memoto develops products and technologies that offer its users a way to capture and share every special moment of their lives.